Advertising will make or break your business. It is crucial
to your success that you learn to write great ad copy. Here
are a few simple concepts to get you there.
1. The Headline
This is THE most important part of your ad, especially
when using online advertising. The point of the
headline is to grab a potential customer's interest and
then entice the reader to go on and read the rest of your
ad. The best headlines tend to be those that emphasize the
benefits to the customer, ie. what your product or service
can do for them, WHY they MUST have it - right now!
If your ad is taking the form of a webpage, or any other ad
that allows the use of HTML/formatting, take advantage
of it. Make sure your headline stands out from the rest of
your ad by using a larger font, bolding, italics (careful here:
make sure it is readable, some fonts aren't), or a different
color. Remember to ensure that the overall look is
Some ad sites (like AOL) allow you to post a graphic along
with your ad: definitely do so! It will really make your ad
stand out compared to the ads of those who haven't bothered
and makes you look much more professional.
If you're advertising to safelists or using any other type
of email advertising, use interesting characters to make
your subject line stand out, some examples: >>