Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising. I've been using it since 1998, and I have a secret to share with you. Over 60% of my online business comes from offline print advertising. I know that 60% sounds very high, but it's because I use offline print advertising as my main advertising method.
Before we go any further, I'd first like to tell you to not give up on your online advertising methods. You just need to learn to use online and offline advertising methods together.
Here is how I used offline print advertising to drive people to a struggling "name squeeze" page.
I know that many of you are frustrated with your online advertising methods. Email advertising, PPC advertising, website advertising, and the like can all be very over whelming. A few years ago when I was new to Internet marketing, I tried everything under the sun to get people to a "name squeeze" page I had built to promote a product. I finally decided to go back to what I knew worked. Offline print advertising!
I took all the copy that was on my "name squeeze" page. I opened up Microsoft Publisher (All it is, is a word processor program.) and pasted all of my copy from my "name squeeze" page into Publisher. I took the ad copy and made it into a full page (8x11) ad. It's very easy to do, so don't let this part scare you.
Now, I had an ad that looked just like my online "name squeeze" page, but without the email sign up box. Instead of the email sign up box, I directed the reader to my website address.
I looked for places I could now advertise my ad in. Since I had been using offline print advertising, I knew exactly where to go. You may be new to this kind of advertising, and that's okay because I have one of the only websites that will thoroughly teach you how to use many offline advertising techniques like this one at little or no cost. It's loaded with resources on where and how to advertising offline.
I placed my "name squeeze" website ad in several publications. The total readership was about 200,000
Once my ad for my "name squeeze" website hit, my site was flooded with visitors, and I had people signing up left and right via my email form on my website. It's a little harder to track when using offline advertising methods. When I ran the ad to promote my "name squeeze" page, I made a special page just for my offline advertising people. That way I could track my ROI.
When it was all said and done, I had spent $120 on advertising. The counter on my special page for my offline advertising people showed that I had gotten almost 16,000 unique visitors to the site. Out of those 16,000 unique visitors, almost 2,000 of those visitors signed up for my offer on my "name squeeze" page. Out of those 2,000 people, 156 of them bought my $9.95 product. I made a total of $1,552.20. I only spent $120 on advertising, and the product only cost me $2.83 to fill and ship. My total profit was $990.72! Now that's not a bad ROI at all!
As you can see, using offline advertising methods is very powerful. There is an art to it, but once you get it all figured out, you will be making incredible profits every time you start a new advertising campaign!
I wish you much success in all of your offline advertising adventures.
Liz Tomey
Liz Tomey has owned a direct mail advertising business since 1998. She runs two different networks of sites. One in the direct mail advertising niche http://www.Mailorder-HQ.com and one in the Internet marketing niche http://www.TomeyMarketing.com. If you would like to learn how to use offline advertising as part of your marketing efforts, stop by her super informative site at http://www.OfflineAdvertisingSecrets.com