"Progress is made by only unreasonable man" -- Gorge Bernard Shaw

Unusual is something people dislike to have in their life. It is a change design to alter all the circumstances and environment around you. A reasonable person tries to adopt the world around. Once he gets settled, it is very painful to him when things suddenly start to alter. Status quo is broken. Geographical displacement cause personal inconvenience.

But every successful leader knows very well that change is imminent. You can't sit for long on your laurels. GE, charmas; jack was known by a niche name- "Neutron Jack". He was one of the most unusual leaders in business. He pulls the plug when GE was going very well. He sold profitable business. Jump into new Industry which has unseen future. Shown the door to many employees. But very few can argue that GE today is the mirror image of Jack. With a market capitalization of $152 billion, it is one of rare Commercial Corporation to dominate the 19 & 20th century almost 100 years.

It is difficult to hit a moving target. But changing strategy, changing direction cause uncomforted. Something to some people it is a clear indication of failure. And very few people can afford to look failure. They have worked hard to earn position where they are today. They will do everything to save the status quo and their position, come the hell.

But a leader know, success is the next step of one and consecutive failure. But if he stands there still with the fear of failure, he will get killed by competitor. Moving target is always hard to hit. And According to Al Ries, the management guru, "Best defensive strategy is to attack yourself." You have both side working for you, you get nothing to loose.

Remember it, Rome was not built by those who lived in their comfortable palace. And they didn't live long enough to enjoy that. Those who reinvented themselves are enjoying the numerous fruitful failures.

Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of http://www.nuttymarketer.com