Blogging is hot and getting hotter, with more and more web logs (blogs) cropping up online by the day!

Since being documented nearly a full decade ago, blogs and associated software have emerged, giving rise to this lucrative and dynamic market.

Blogs are highly interactive. Publishers get to review results almost as soon as the post is made and do not have the usual moderation that appears in forums, ezines nor newsletters where they can be terminated without warning. In addition, there is usually more editorial freedom associated with blogs and the topic or content often overlooked.

They are easy to start and maintain, so even the novice will find blogging quick and easy to do. Blogs are extremely search engine friendly since content is constantly being updated.

And, blogs are fun! The entertainment (self or site visitor) cannot be dismissed and with discussions so often heating up, visitors tend to return time and time again to the same site to view the newer posts on any given topic.

Blogs also are capable of syndication: a great means of ensuring that your writing and opinions are exposed to as much of the general public as possible.

With blogging, there are NO lists to keep nor spam filters to stress over, which is a paramount reason many writers and publishers have turned to this fascinating form of promotion. As such, they are economical with no list server costs.

To be successful, however, treat "your" blog as an ezine, forum or newsletter. Your content must be informative and compelling and updated constantly. The site should be visually appealing and user friendly.

Some blogging services charge others to read or to write, so there is definitely some income potential associated with this proven communication method.

Walt Pfarr possesses over 30 years of media experience, including general news reporting, column writing; grant writing and administration; special events coordination and facilitation; development, fundraising, and is now penning his own ecourse, ebook and soon will publish PfarrOut ezine (or blog). He may be reached at walterpfarr@lycos.com Pfarr and his wife, Jo, live in Oklahoma.