When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines. Webmasters always seem to ignore the fact that RSS can be used to keep up to date with your field of interest with little effort and saving you precious time. Time you could be spending promoting your site.

If you are a webmaster one of the most time consuming activities is keeping up to date with what is going on in your field of interest. Usually you would be trawling the search engines, visiting the forums and frequenting websites that cover your area of interest as well as sites of you competition. This as you well know takes time. You have to visit each site, see if there is any new content and then read it. What you need is a way for all this information to be gathered into one place where you can quickly scan through any new information.

More and more sites are now providing RSS feeds of the information from there sites. All you need to do is subscribe to that feed, its that simple. Once you are subscribed any new updates from that site will be collected for you by your RSS reader, all you have to do is read it. If you use an online reader such as Bloglines then you don't even have to wait until the RSS feeds have been downloaded as Bloglines does all of the downloading for you. All you need to do is log into your account.

Imagine how much time you will have saved. No more will you have to visit a website only to find that nothing has been updated. Imagine not having to trawl through large sites trying to find the latest information. RSS can save you a serious amount of time that I am sure you would rather be spending developing content for your own site.

Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site...