"Dawn Josephson, author of 14 books, has written a
fantastic author resource with her latest book Putting it on
Paper ? The ground rules for creating promotional pieces
that sell books. This book discusses the development and
use of contents within a media kit, and other marketing
materials. From cover letters, press releases, book reviews,
bios, sell and catalog sheets to articles ? Dawn covers it all.
Each chapter concludes with two brief, but very helpful
sections. 'Frequently Asked Questions' is an essential
ingredient to this well-rounded book because it touches on
creativity and exceptions to the rule. Her section 'Key Points'
acts as a summery to the main ideas within the chapter.
There are many excellent samples of actual promotional
pieces, which give authors a variety of choices and ideas to
use in creating the content for their own marketing
materials. The samples are also precluded with notes on
the construction of the piece so that the reader can fully
understand the purpose of each opening, paragraph or
by-line. Dawn shows many ways to tweak text for each piece
and then closes with how to present promotional materials
to various markets.
I really enjoyed the thought provoking quotes she used
throughout the book and felt Putting it on Paper was quite
inspirational. As an author who has spent a year of intensive
marketing research and hands on application, I can say that
several of Dawn's tips are unique and I cannot wait to try
them. The information on multiple press releases, mock
book reviews and catalog sheets were particularly helpful
for my own applications.
I highly recommend this useful book to any author who is
facing book promotion. Putting it on Paper will certainly help
authors get noticed."
Publisher: Ground Rules Press
Author: Dawn Josephson
~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment ? Author of Towards Understanding, a collection of poetry.