Now that you've decided to hire a copywriter, how do you go
about finding one? Here are seven things to look for to
make sure the match is a good one.
#1 ? Define your expectations. Are you looking for a
copywriter or a technical writer? Do you need a writer that
can take a project and run with it or do you need someone
who will follow strict guidelines? Do you want a writer with
the ability to make technical material readable for the
general public or do you need a writer who specializes in
retail? Are you looking for a writer you can build a long-term
relationship with or will this be a one-time, one-shot deal?
Before you start looking, make sure you know exactly what
kind of writer you need. Not only will it make the review
process go that much faster, but also it help ensure you find
exactly what you want.
#2 ? Check the writer's marketing materials. Are they done
professionally? Do they inspire confidence that the writer
can complete the project to your expectations? Do you like
the way they're written? A writer's promotional materials is a
reflection of the writer ? make sure you like what you're
#3 ? Read samples of the writer's work. Yes, I do mean
actually sit down and reading them. You don't have to read
every word, but make sure you read enough to determine if
you're going to like the writer's style or not.
#4 ? Check references. Take a look at any testimonials the
writer has provided, or if you still have doubts, take the time
to call and talk to any references. Don't forget to ask about
the relationship the reference had with the writer.
#5 ? Interview the writer. It's not necessary to do this in
person, though. I've been hired plenty of times on the basis
of a phone interview only and it's worked out perfectly. But
whether in person or on the phone, do take the time to do
this. Not only can you find out about the writer's policies and
work ethics, but you can also learn about more intangible
things, such as a writer's confidence and if you and the
#6 ? Read the fine print. Whether it's a proposal or a
contract, get it in writing and make sure you know what it
does (and doesn't) include. Don't forget to read any terms
and conditions (such as a deposit) and make sure you're
comfortable with them before you start the project.
#7 ? Trust your gut. When all is said and done, make sure
you feel good about your decision. Listen to that little voice
inside you telling you if this is the right person for the job or if
you need to keep looking.
Michele Pariza Wacek owns Creative Concepts and
Copywriting, a writing, marketing and creativity agency. She
offers two free e-newsletters that help subscribers combine
their creativity with hard-hitting marketing and copywriting
principles to become more successful at attracting new
clients, selling products and services and boosting
business. She can be reached at http://www.writingusa.com