Your customer data is a precious resource that can literally be worth its weight in gold! If used properly, it can be mined over and over for additional sales and referrals. Do you use this gold mine to increase the profitability of your business?
You should! It can mean the difference between business survival and failure.
Why then do so few business owners take the time to ensure that it is adequately protected? Are we too busy? Perhaps you just didn't know how to protect it, or couldn't afford the software and hardware required to back up your data correctly.
Ask yourself these questions:
Is there anything more important to my business than my customer data? What would happen to my business if I were to loose all of my data?
Consider this common scenario. A client calls frantic that she'd loose her business if she couldn't recover her customer data. She had over five years of information on her computer when the hard drive decided to make her life interesting.
So what are her choices? Renter the data manually, if she has any hard copies available. Call everyone and ask for their contact information again, won't that make them feel secure about her company. Or call a data recovery technician. Their services can start at a thousand dollars and go up rapidly from there!
Windows XP provides a fully functional backup utility, for free! In fact, many of the commercial backup products use this backup to save the data. All you are paying for is the user interface, the window you enter information into.
Before you run the setup wizard, you need to answer a few questions.
What data do I need to backup?
Only backup data that is necessary. Use the KISS (Keep It Simple Silly) method. Your customer database and correspondence should be backed up as a minimum.
How often do I want to back up my data?
How often does your customer data change? Does a significant amount of data change on a daily basis? Weekly?
Where do I want to store my data backup?
Most data backups still use a tape drive to store the data. The problem is that they cost a fortune! The tapes alone are expensive. Alternatives are to store your data backup on another computer on your network or copy it to a CD or DVD writable disk.
Ok, so you want to backup your data. What now? Before we do that review the table below:
Copies and stores a complete duplicate of your data every time it runs.
Takes the most time to run and the most storage space.
Quickest data recovery feature.
Copies and stores only data changed since the last backup.
Must be combined with a full backup, and any other incremental backups.
Copies and stores data changed since the last full backup.
Must be combined with a full backup and the last deferential backup.
Middle of the road.
If you have a relatively small amount of data, I would suggest a daily full backup. If you have a larger amount of data you might combine the full backup with a deferential backup. Simple huh?
The next question is how to store the data backup. Even though it takes a little extra work, I have my clients back their data up to a DVD writable disk. First, set the wizard to back the data up to a folder. Usually this folder is on another computer. Then burn this data to a DVD burner and place the disk it in a secure location for retrieval as necessary.
If you don't feel comfortable setting this up yourself, any competent PC technician can do it for you. If you want to do it yourself, click on the following link and it'll take you to a tutorial located on my website.
WINDOWS BACKUP WIZARD TUTORIAL
Whether you do the setup yourself or have it setup by a professional technician you are taking the first step in ensuring the long term survival of your business. Please take the time to do this.
Ultimately your customers don't care how or why you lost their information, they just care that you did. I'll leave you with this statistic:
Estimates suggest that 80% of small businesses that suffer a serious computer failure cease trading within two years. Will yours be one of them?
Rick Parrott, MCP - SA Secure, http://www.SASecure.net, a San Antonio TX company specializing in desktop support and help desk services for small to medium businesses. Our goal is to provide an alternative to maintaining an expensive in-house IT staff or relying on many different individual computer repair technicians.
Working for fortune 500 corporations has taught us the value of continuity when it comes to your IT needs. Calling in random repair technicians does not allow for this continuity, the technician has to learn your business every time you change to another company. This causes inefficiencies in the process, which lead to higher support costs and lower reliability.
We offer on-site desktop, remote telephone, network and wireless support. Need a project manager? What about end user computer training? In short everything the big corporate players enjoy we can provide for your business, at a fraction of the costs!