It's very important to get your business name right. You may
already have a business name but it's not too late to change
it. Let's face it; big organisations change their business
and product names all the time.
I named my business Fairweather Associates when I started in
1993. However, when I attended networking events with my
name badge on my lapel, people would ask - "Are you lawyers
or accountants or architects?" They would come up with
everything except what I actually did, which was
Professional Speaking and Consulting.
I've retained Fairweather Associates for my business bank
account; however, I'm much better know as -
Here are some things to think about when choosing your
#1 Make it easy to remember - I met a lady from a graphic
design business called - "Shout" - I'll always remember that
#2 Make it easy to pronounce. People feel uncomfortable if
they phone you and pronounce your name incorrectly.
#3 Make it easy to spell
#4 Stir the customer's interest - make them want to ask more
- Jones the Plumbers doesn't exactly do it.
I met someone from - "Dynamic Plumbers" I had to ask - "What
makes you "Dynamic"
#5 Make it positive sounding - optimistic
#6 Make it changeable - "Apex Software" might want to start
selling hardware someday.
#7 Make sure it doesn't confuse you with someone else
#8 Make it attract the kind of customers you want -"equi-
store.co.uk" sells all sorts of equestrian products to the
#9 Make it fun, (if it's appropriate for your business) -
"Curl up and Dye" - not for the baldies
#10 Make it quirky - egg.com - would you believe it's a bank
Here are some suggestions to help you choose a name:
#1 Brainstorm - think about how you want people to feel when
they see or hear your name
#2 Think of humorous aspects of what you do
#3 Check other names and trademarks on the internet
#4 Check domain names
#5 Does your name sound cheap or expensive
#6 Think about picking a name that starts with "A." That
could be important if you want to be listed in a publication
such as Yellow Pages
There are books you can buy and software you can use to help
choose a business name. Check out this book:
The Name's the Thing: Creating the Perfect Name for Your
Company or Product
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to ? get customers to come to you .
Click here now