Is your business ethical?
What I mean is "Does your business do the right
thing when faced with that decision?" It's a
simple question, which many businesses struggle
with. I just don't understand the struggle part?
I have worked for companies that believed they were
ethical, and really have no clue. Meaning the
decisions they make everyday towards their customers
and employees does not advocate ethics.
So, what is it? When someone in business gives you
their word and then reneges, that is unethical.
Your word is your promise. Even if it is your
business making the statement.
Doing good business and being a good employer is
more than your product or people, it is the guidelines
in which you do that good business. I'm disappointed
in how many unethical businesses exist today. I have
worked for some of them and they just don't get it...
they 'talk tough' but when the decisions are made I
can't fathom what motivated them come to their decision?
It was not necessarily 'doing the right thing'.
Yes, I know profits are pinnacle to most, but that IS NOT
the bottom line! The bottom line is how your customer,
partner, client or prospect walked away from their
experience. What's so hard to get? It also helps
you feel good about yourself and your business, and you
should sleep better too!
Treat them the way you want to be treated... I mean it!
Don't say something you have no intention of backing up
with your action. Keep your word in business, in
compensation promises, in client promises, in doing good
business. This is pinnacle!
I don't want to ramble here, but some businesses need a
wake-up-call (yesterday). What puzzles me is why?
When you do good business, you get more good business.
I'm not just talking about the Enron's or Arthur Anderson's
of the World, I'm talking about every type of business out
there, in every industry.
If each one of us refused to do business with these
unethical companies - we would have a lot fewer of them.
Be one of the ethical ones. Do good business, keep your
word, don't venture into gray areas, and do the right thing!
Sure, it will occasionally cost you something, but it will
pay you back, and it won't cost you your dignity or pride or
any client worth having. Isn't your business worth it?
Or how about your personal reputation?
Try this: The next few times you're faced with 'doing the
right thing'? Well, when you 'do it' - do it with extreme
*This will pay you and your business back ten-fold. Why?
Because that person (customer, employee, client, etc.) is
going to tell at least 3-12 other people (potential
customers who like to be treated well too). Remember, you
did it with extreme pleasure, they're not just going to say
they received a refund, or a promotion, - they're going to
be jumping up and down at how well their situation was handled!
- Make someone else's day! - you'll be surprised at how
well your day goes.
I look forward to running into more good business out there
- hopefully yours.
Remember - Doing good business rewards your business with
more of it... we're all here seeking to do business with
reputable firms, let's do just that.
The upside? If your business does good ethical business?
Then you are already ahead of a good chunk of your competitors!
There's opportunity here. Keep up the good work, partner with
other 'like types' and only do your personal business with other
more ethical companies, like yours. We could see a decrease in
our unethical competition very soon.
Thank you for allowing me to voice my thoughts and encourage the
type of business that helped this Country, it's people, and every
business - Grow and prosper.
Good luck in your business promotions!
About The Author
Scott is the Founder and Sr. Internet Marketing Specialist for
Hyperformance Media, Inc. a website marketing firm located
just outside of Chicago, IL. since 1996. Specifically, he
has over 24 years of sales and marketing experience and
accomplishment in the computer industry.
Written by and Copyright ? Scott Sedwick