Charge Your Imagination (3)

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As we progress into the year, it is necessary for professionals to really put their Imagination to work as they plot strategies for business excellence this year. To help them do a good job, IMAGINATION (as a person) started an inspirational message on Vision 2030. Here is the conclusion of the message.

Dear professionals, have you observed this? Every event that brings the world together commands global attention and promotes peace, joy, and harmony. Check out the soccer World Cup and the Olympic Games. Nations are clamoring to host them. In 2030, there will be no single host. Events and matches will hold in different parts of the world simultaneously. Technology will make that possible, and people will watch events in palm top electronic devices.

Technology will compress the world into your hands. FIFA is already moving in this direction with the dual hosting of Japan-Korea 2002 World Cup. In 2030, the World Cup will be played in a world of many nations, no longer in a nation of many cities. The Olympic Games will also transform. No longer Moscow 80, Barcelona 92, Atlanta 96, or Sydney 2000. It will be Global 2030. I am IMAGINATION. I inspire people.

By 2030, power will change hands, from governments to citizens, corporations to employees, professionals to customers, clergy to the laity, husbands to wives, and from man to technology. Business Schools will go global turning from B-Schools to G-Schools, producing global managers. These MBA's will work for global corporations. Labour and capital will gravitate towards best opportunities unhindered by One World and lubricated by a global currency.

Some global corporations have already caught Vision 2030. You can discern that from their promotions. Instinet, a Reuter's company says: "The bigger the crowd, the better the performance. A world of buyers and sellers ready to trade" And I add, without let or hindrance. So shall it be in 2030. Mega corporations will command global presence in 2030, if not more. They will be OMNI. They are already speaking the global language. The HSBC financial services group says, she is "your world of financial services. Wherever you are in life, HSBC will be there for you". Lufthansa, the German airline says, "we get you closer to the world". Which world? One World of course, which is the name of an alliance of airlines. The Allianz Group, Europe's leading insurer says, "Wherever you are, whatever you do, the Allianz Group is always by your side". That is the language of 2030 already in use today. I am IMAGINATION. I inspire people.

Global corporations will rule the markets in 2030. They are merging already- Daimler Chrysler, AOL-Time Warner, Glaxo-Smithkline, PriceWaterhouseCoopers, Hoechst Rhone-Poulenc. These are corporations of today, reinventing for 2030. The race is on.TIME Magazine says, "Step out of your world". To that I add, Step into One World. The Economist says it is "the global cocktail, shaken and stirred". To that I add, begin to drink that cocktail for 2030. The International Herald Tribune has global eyes. Little wonder, it is the world's daily newspaper.

To tickle your Imagination of the world of business in 2030, see the advert the newspaper ran in TIME:"Global markets. Global communications, global technologies". The direction is globalization for One World in 2030 when man will operate commercial flights to the moon. The power of your Imagination, technology, and globalization will herald year 2030 for your business.

More changes will come in 2030. There will be no Third World, Developed or Developing countries. The world of business in 2030 will be powered by imaginative entrepreneurs, controlled by mega corporations, lubricated by a global currency, and serviced by global managers who are essentially a network of visionary managers working all over the world. Many professionals will be multilingual then, speaking many languages.

Milton Moskowitz captures this multilingual trend vividly in his book, The Global Marketplace, where he wrote this about the multinational oil company Shell: "Geritt A. Wagner, a Dutchman who spoke five languages fluently and who headed Shell from 1972 to 1977, once called the company one of the three most truly international institutions of the world. The other two he was thinking about were the Catholic Church and the United Nations. In 2030, there will be no United Nations as a body. The name will change to Nations United. There is a difference. The former is a congregation of nation's representatives in one body and place. The latter is a coalition into one global nation amidst diversity.

In concluding this message, my dear professionals, I want to draw your attention to this advert copy: "Beyond your imagination". This is the new promotional pay-off, of Omegabank, a universal bank in Nigeria. This is the new name for this bank that has caught Vision 2030. You can catch this Vision too, if you tap into my power. I am IMAGINATION. I inspire people. Dear professionals. This message is not to excite you. Far from it. It is to transform your business with my power so that you can position your good selves properly for Vision 2030. For this message to sink into your mind, I draw your attention to the words of God in Proverbs 4:20-22: "My son, give attention to my words, incline your ear to my sayings. Do not let them depart from your eyes. Keep them in the midst of your heart, for they are life for those who find them and health to all their flesh".


My final charge to you dear professionals is this: Discover yourself, catch Vision 2030, determine your mission, locate your market segment, transform yourself into a brand, have a trademark, nurse ideas, use your Imagination, be creative, work with wisdom, offer value and satisfaction, promote your endeavors and nurture enduring relationships with your customers. These are the biomarketing indices that will rule the world in 2030.

If you do so, you will succeed. I want you to succeed. If you succeed, then I have succeeded. That is why I am in your mind, to help you to succeed. This is my message for you this season. And this will be the most memorable message you will ever read. I thank you for flying with us. Shalom. Your partner for Vision 2030 Imagination

Eric Okeke is a motivational speaker, business writer, copywriter, and corporate storyteller with more than 20 years writing experience . He is one of Nigeria s most experienced financial journalists. His strengths are creative writing, humor, publicity, professional speaking, and storytelling. His E-mail: Eric lives and works in Lagos, Nigeria. He runs Infomedia, a media consulting, writing, and speaking outfit.

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