Whatever your business resolutions may be for this year, you
need to take action. Each day that passes by is lost profits
if you don't do anything to improve your business. Everyone
wants to have more and more success but if you just stay there
and dream about being more successful, you will never reach
As a matter of fact, it's imperative that you work on a
well-constructed business plan to ensure that you meet your
objectives. By using a road map for your future promotions, you
will be more focused and motivated. Just remember, doing a little
every day can lead to a huge accomplishment in the future.
You should always try to improve your business wherever you can
and make more profits because there are so many different
profitable marketing techniques that you can use to boost your
With that said, let's see some of these lucrative promotion
strategies that will skyrocket your sales and profits.
(1) Pay Per Click(PPC) Search Engines
Pay Per Click search engines are among one of the quickest
ways to drive targeted traffic to your website. You just bid
on keywords related to your site and you can get a top listing
along with the organic search engine listings.
Bidding and keyword research are critical to the success of your
campaigns. If you bid high for high competition keywords, you
can be sure to get a good placement in the PPC. An example with
Google Adwords, positions 2-4 are usually very good. Of course,
position 1 is the best but you will be paying the highest bid
and your budget can be drained quite fast.
If you bid for low competion keywords, you can pay for as low
as 5 cents and expect a top listing because there won't be
many ads competing for these keywords. Hence, if you can get
lots of these low competition keywords which bring you highly
targeted clicks, that will be a very profitable campaign.
Then you just need to ensure that you either get these visitors
to subscribe to your newsletter or buy whatever product or
service you might be offering.
The most difficult parts are to get the right keywords and
sufficient amount of clicks to prevent your keywords from being
slowed or disabled. When this happen, your ad will disappear.
The best status for your keyword should always be "normal",
hence it will be shown at full delivery. To solve this issue,
your ad must be eye catching, it can arouse curiosity, it can
state a benefit in the description, it can include a call to
action and it helps if the ad itself contains the keyword
It takes a few minutes to set up an account with AdWords at
To search for potential related keywords for your website, you
can make use of Overture search tool at
or Google AdWords Keyword Tool at
Some changes at AdWords, if you are promoting affiliate products,
you no longer need to identify yourself as an affiliate and include
the abbreviation for affiliate ie "aff" in your ad description.
In addition, if there are several ads promoting the same product
by using the same keyword, only one ad will be displayed now.
Hence there won't be duplicate ads. A higher rank for your ad
will be determined based on its maximum cost-per-click(CPC) and
clickthrough rate(CTR) just like before.
To solve this issue, you can promote that same product on
your own website instead of linking directly to the merchant's
To know how much advertisers are paying for keywords, check out
Overture bid tool at
This can give you an idea for the competitivity of the keywords.
Advertising on Overture is more costly and depending on your
industry, usually you will reach over 80% of active Internet
users than on AdWords because your site will also appear on
Overture's network of sites like MSN, Yahoo, Altavista, Infospace
and CNN amongst others as sponsored sites.
To sign up for an account at Overture, go to this url
(2) Search Engine Optimization(SEO)
Getting free traffic from the search engines is one of the
most powerful marketing tactics because not only are you
not paying a dime but the traffic just like PPC is extremely
targeted. People coming to your site after making a search
on the search engines is one of the best methods to deliver
Getting your site noticed and ranked high in the search engines
takes time and work but the long lasting traffic is well worth
To optimize your site, consider putting your targeted keywords
in your title, description, include some keywords in your content,
and most importantly, get quality relevant links to your site.
While you will be waiting for your rankings to appear on the
search engines, an advice is to drive traffic via the PPC in the
(3) Affiliate Program
An affiliate program is a type of joint venture and is a highly effective
technique to generate new streams of traffic and skyrocket your sales.
And best of all, it's FREE advertising and minimal effort on your
part in contrast to ppc and seo where you have to work for your
rankings or pay for every click.
On the contrary, you can capitalize on other webmasters' existing
websites which are already getting traffic and if you have a product
or service, it does not cost you anything to contact these business
owners and offer them to join your affiliate program to promote
your product in return for a commission. Persuading them and finally
recruiting them is the hardest part of your job and you have to
make sure that your joint venture proposal is convincing and
Furthermore, you can also profit from other marketers opt in email
lists and you can get a flood of new customers very quickly.
Promoting your business constantly and regularly is the key to
long term growths. Take action today and start to work on your
online business goals by implementing the strategies mentioned
above. Every day and month which goes by is only lost time which
could have been used to market your business slowly but surely.
This article can be freely published on a website as long as
it's not modified in any way including the author bylines,
plus the hyperlink must be made active just like below.
Jean Lam is the editor of Web Biz Secrets Newsletter.
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