Since the internet happened, and everybody went for the
gold rush, most people have simply forgotten offline marketing.
The irony of it is that now that online marketing doesn't work
so well anymore, you may have to go back offline, in order to
succeed in online marketing.
A lot of online based businesses forget about offline
It is important to combine offline and online advertising
together in your marketing campaign, in order to
You can market offline more effectively by targeting
people that actually have access to the internet.
In all your advertising you want to include your web site
address, e-mail or autoresponder addresses, and the
e-mail address to subscribe to your e-zine.
Below are 10 offline marketing ideas:
-Place classified or full page ads in print publications.
The print publications should be computer or internet
-Post flyers in stores. They could be computer stores,
software stores, libraries etc.
-Buy mailing lists and send direct mail. You should
make sure that all the people on the mailing list are
-Buy commercial time on T.V. They can be during
shows that are targeted toward internet users.
-Pass out your CD-ROM or diskette business cards at
special events. It could be at trade shows, seminars,
-Set up a deal with another business that targets internet
users. Pay the business to insert your business ads in
their product packages.
-Hold a free offline class and teach people how to use
their computer or how to use the internet. You could
have your web site on display as an example.
-Do co-op mailings with other businesses. They should
also be targeting people with internet access.
-Give away free mouse pads. Put your advertising on
the mouse pads and give them away at computer or
-Advertise in card decks. The card deck you advertise
in should be targeted toward internet users.
You would also want to target your offline advertising
to groups of people that will actually be interested in
your product or service.
If you're selling business books, you will want to market
to business owners.
In conclusion, if you have a business that's only based
online, you don't want to market to people that don't
have access to the internet.
May you succeed to increase your sales and make a lot
I-key Benney, CEO
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