Think you can't afford to hire a copywriter? Think again. Here
are seven ways a copywriter can contribute to the success
of your business.
#1 ? Save you time. Chances are, you have more than
enough things to fill your day with other than writing
brochure copy or freshening your Web site or getting that
pesky newsletter article off your desk. When you hire a
professional copywriter, not only are you getting one more
thing off your to-do list, but also it will probably get done
faster than you could do it.
#2 ? Find the right words. What's the purpose of
copywriting? To sell your business, your image, your
products or your services. Obvious, right? But what's key
here is "sell." The words chosen to represent your
business, your image, your products or your services need
to be doing their job ? selling what you need sold. That's
where a copywriter shines (the great ones anyway). Making
sure those words are out there selling to your target
#3 ? Cut through the chaos. Every day, Americans are hit
with over 3,000 attempts to snag their attention. The right
words can help your message stand out and be noticed
rather than getting overlooked.
#4 ? Provide the foundation of your marketing. The right
words can work hand-in-hand with your sales force. Words
will soften your target audience, giving your salespeople an
edge when they deliver their pitch. A piece of literature or ad
can reach hundreds, thousands or even millions of people,
and if crafted right, can have them calling your sales force
rather than the other way around (wouldn't that be nice?).
#5 ? Keep you in control. When you supply your sales force
or employees with already written pitches, sales letters and
high-quality literature, you stay in control of your message
because they're using words you've already approved rather
than coming up with their own message.
#6 ?Make you look good. Well-written copy combined with
eye-catching graphics will add a level of professionalism
and elevate your business's image to a higher level.
#7 ? Help you be objective. Many business people are too
close to their business, so it's difficult for them to see not
just faults but also strengths. Copywriters can come in and
be objective, really seeing how best to sell the business, the
image, the products or services. Then they can craft the right
message for maximum results.
Copywriting can be a powerful tool in your marketing
arsenal. Make sure the words chosen to represent your
company are as compelling and as effective as possible.
Michele Pariza Wacek owns Creative Concepts and
Copywriting, a writing, marketing and creativity agency. She
offers two free e-newsletters that help subscribers combine
their creativity with hard-hitting marketing and copywriting
principles to become more successful at attracting new
clients, selling products and services and boosting
business. She can be reached at http://www.writingusa.com