7 Ways a Copywriter Can Help Your Business Succeed

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Think you can't afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.

#1 ? Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are you getting one more thing off your to-do list, but also it will probably get done faster than you could do it.

#2 ? Find the right words. What's the purpose of copywriting? To sell your business, your image, your products or your services. Obvious, right? But what's key here is "sell." The words chosen to represent your business, your image, your products or your services need to be doing their job ? selling what you need sold. That's where a copywriter shines (the great ones anyway). Making sure those words are out there selling to your target audience.

#3 ? Cut through the chaos. Every day, Americans are hit with over 3,000 attempts to snag their attention. The right words can help your message stand out and be noticed rather than getting overlooked.

#4 ? Provide the foundation of your marketing. The right words can work hand-in-hand with your sales force. Words will soften your target audience, giving your salespeople an edge when they deliver their pitch. A piece of literature or ad can reach hundreds, thousands or even millions of people, and if crafted right, can have them calling your sales force rather than the other way around (wouldn't that be nice?).

#5 ? Keep you in control. When you supply your sales force or employees with already written pitches, sales letters and high-quality literature, you stay in control of your message because they're using words you've already approved rather than coming up with their own message.

#6 ?Make you look good. Well-written copy combined with eye-catching graphics will add a level of professionalism and elevate your business's image to a higher level.

#7 ? Help you be objective. Many business people are too close to their business, so it's difficult for them to see not just faults but also strengths. Copywriters can come in and be objective, really seeing how best to sell the business, the image, the products or services. Then they can craft the right message for maximum results.

Copywriting can be a powerful tool in your marketing arsenal. Make sure the words chosen to represent your company are as compelling and as effective as possible.

Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at

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