Marketing A Resume Business
When starting a resume business, your marketing campaign is the most important aspect of your business plan. Without clients being able to find your services, you will not have orders! We suggest starting out with local advertising. Get one-line ads in your local newspapers, colleges, unemployment offices, and yellowpages. You will be shocked how far a one-line ad can go that says, "Guaranteed Interviews".
While you cannot bank that all your clients will land an interview from your professional resume service, you can guarantee that they will or you will re-write their resume for free. While this sounds like a long shot, this will give your customers confidence to do business with you and increase your order database!
Another great form of advertising is networking with recruiting companies. More and more big companies are using recruiting companies to find quality staff. You can get in touch with the recruiters and offer you resume services to their clients. You can even offer the recruiter an incentive for clients you receive from them.
Keep your advertising campaign simple and cost effective. If one campaign is not producing, than drop it. Keep statistical data, by asking your clients where they found your business. This data is very important and as you begin to see trend you can pump more time into that area of marketing.