There are three Rules of Network Marketing Leadership for MLM Leaders:.
1) You must touch people first before you can ever change their life.
2) You must touch them emotionally, and in the heart.
3) They MUST feel your intentions, and know you are there to help take their life to a whole new level.
They MUST know that you are there to help them, not sell them something. They can smell intentions when your intentions are not what the prospect wants to see happen. They know when someone is there to TAKE something FROM them, not give something TO them. They want to feel you are there to help them, not hype them.
A sale and a recruit is a result of an emotional touch. There is no long lasting change, without an emotion, OnFire first and foremost. This emotional igniting is all part of MLM leadership, and Network Marketing Success.
Emotion is what puts the heart, and the person, IN MOTION to move towards you psychologically.
That is ALL MLM Success is, to get people moving towards you, then with you. Emotion is the Success magnet that draws them towards you.
That is what you want, in this business. People want to be around people who can light their life up with the fire of PASSION.
IN MLM, People are MAGNETIZED to a strong Emotion of the Heart, and that is what touches the person, and their heart.
It is called Emotional Marketing.
We are in what I call " Emotional Marketing ", as we market to the emotions, and market the emotions of Hope and Possibilities to folks.
And your job is to create 2 things in your mlm presentation:
1) You MUST create the HOPE of:
A BETTER LIFE.
A BETTER LIFESTYLE.
A BETTER FUTURE for folks.
You must create that with the picture you paint with your words, and also excitement.
Put them in their minds, in the picture of Success you are painting, and them leave them there! Let them FEEL the Success you are talking about!
If you do that, that will be what will MAGNETIZE them to your offer, and attract them to you.
2) You also MUST create the POSSIBILITY that it will happen in their life, and you do that with your MLM products and company.
Too many times new distributors in MLM are too focused on creating a TRANSACTION , not a TRANSFORMATION .
A Transaction is ME focused and pretty short term.
But a Transformation is YOU focused, and much more long term focus, which is THE Success Focus in Network Marketing.
A Transaction is a one time, short term action that will produce one result, and then you move on to another, then another, then another, etc.
A Transformation is long term action and focus that will MULTIPLY all you do, as you transform people's lives, and they are never the same because of your Network Marketing company and products.
First you must Touch the heart, then Change, and if you don't touch the emotions somewhere along the lines, by truly CARING about the PERSON, not just the paycheck, they probably will not embrace your concept and offer of change.
People have dreams and desires, and your job as an MLM Leader is to help them accomplish their dreams with your leadership and Network marketing company. They want to know you are coming from the HEART, and want to touch their heart with Hope and a REAL CHANCE to to make their dreams come true by leading them there. If you don't do this, they will probably end up walking away from your business, and you.
Which will produce another emotion:
And that is water on your SuccessFire, in MLM and Network Marketing.
doug Firebaugh / PassionFire Intl
(c)2005/ all rights reserved
Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month
read his training ezine. He spent the last 7 years traveling the world speaking and training on Success.
He lives in Birmingham Michigan, and you can receive a
FREE subscription to his training ezine- The MLM
Success HEAT- at: