Then most difficult aspect of marketing a new product or
web site is to find enough people that are interested in it
so that they are ready to buy. Mastering Google AdWords
will enable you to drive traffic to your web site and start
making sales immediately. You can create a Google AdWord
campaign in a matter of minutes and be making sales within
Benefits of Mastering Google AdWords
1. Test Products - with Google AdWords you can quickly
test a product to determine if there is a demand for it.
If you generate a lot of clicks, this may mean you have
a winning product.
2. Generate sales leads - use Google AdWords to generate
leads by offering something for free to obtain their email
address. Following this, create an autoresponder series to
build a relationship with the person. Through this long
term relationship you can continually introduce new
products to them.
3. Sell your own products - this can produce large profits
because you don't have to deal with any middle men which
tend to reduce your total profits.
4. Sell other people's products through affiliate programs -
you become the sales person for a large company.
The company provides a quality product that is in high
demand, with a professional web site and sales page.
You simply direct visitors to this site and collect commissions
for every sale you make.
Here are some tips to get you started:
1. Do extensive keyword research first - use Wordtracker to
find the best keywords that fit the product you wish to
sell. Make a list of at least 50-100 keywords or keyword
phrases. Create different ads based on your most targeted
keywords. Not all keywords will necessarily be profitable,
however you can use them later when developing content for
your web pages.
2. Create several ads within an ad group. - an ad group
consists of a group of ads you create for the keywords you
have researched. Choose your most targeted keyword or
keyword phrase then create at least 2 different ads so you
can see which ad produces the highest click through rate.
The click through rate (CTR) is the ratio of the number of
times a person clicks on your ad based on the number of
times it is viewed. For example if 100 people see your ad
and only one person clicks on your ad to be taken to your
web site, then the CTR for that ad is 1/100, 1%.
3. Don't place too many keywords in one ad group - if your
keyword phrase is "red wagons" then create an ad group of 2
ads containing this phrase. If your keyword phrase is "blue
wagons" then create another ad group with 2 ads containing
this phrase. All your keywords must be similar.
Part 2 discusses points 4-10 of "How to Master Google AdWords"
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com
Affordable Web Site Design and Low Cost Web Hosting
Subscribe to his "Marketing Tips" newsletter for more original
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