4. Write an attractive ad - you have a very limited space
to write your ad so you need to make each word count if you
want your visitors to click through to your web site or
landing page. Start with a clear headline, followed by
benefit, feature then web address.
5. Use strong verbs in your ad - strong verbs link directly
to the five senses--touch, sight, smell, sound, and
taste--and to familiar emotions. They are short and
personal: "run," "fight," "love," "say."
Weak verbs seem abstract and impersonal. They tend to
be long words: "employ," "postpone," "construct."
Here's a comparison of weak and strong verbs:
Next time you visit the grocery store look at some of the
headlines of popular magazines ie Cosmopolitan Magazine.
They spend millions of dollars researching words which will
attract readers. By using strong verbs in your ads your
visitor will be more inclined to take action.
6. Write ads that have rhythm - ads that have a flow nice
flow to them effect people in a better way than ones that
don't ie "simple self defense"
7. Set a daily budget - Google will recommend a specific
amount to spend for each click. Don't go with their
recommendation as they probably have their own self
interest in mind. Start with a smaller daily amount than
what is suggested ie 5 cents per click and keep a eye on
your CTR. Ads shown at the top of the page don't
necessarily produce the highest CTR. Aim for positions 6-8.
Google will rotate your ads periodically so each one of
them gets equal exposure.
8. Check on your ad regularly - when you first run your ad,
check on it 3-4 times per day until you have got at least
9. Refine your ads - discard those ads that are not
producing a high click through rate. Continue editing those
ads that work or create new ones within your same ad group
until you find a winner. You can do this by using different
combinations of keywords or trying different headlines.
10. Track your ads - track which ads produce the most
clicks. The adtracker I recommend you use is Adtrackz:
This software allows you to create a different URL for each
ad and tracks how many clicks you receive each day from
placing the ad. You can also use the Google tracker that's
included with your AdWrords account, however it is not as
powerful as Adtrackz and has much less features.
When you have created a winning ad (high CTR) adjust the
landing page of your web site until you convert the
visitors into buyers.
By mastering Google Adwords Ads, you can confidently
expand your marketing campaign to include other PPC
advertising companies ie Overture, FindWhat and also try
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com
Affordable Web Site Design and Low Cost Web Hosting
Subscribe to his "Marketing Tips" newsletter for more original
articles. firstname.lastname@example.org. You can read more
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