Receiving free advertising is the dream of most business people. If
you've ever found yourself frosting at the mouth over how your
competitor got interviewed on the news or how they are always
highlighted in the local paper, then read on. Maybe next time you can
beat them to the punch and reach thousands at no cost.
The only way to get lots of free advertising is to develop a Press Kit, also
commonly called a Media Kit. Once you've produced a folder full of
information about you and your business, present it to your local media
people - editors, producers and writers. A good Press Kit shows that
you're media-savvy and that you understand how the game is played.
A Press Kit is a necessary marketing tool. It's a folder containing
information that will help reporters write an accurate story about your
business. It helps reporters save time and improve accuracy. Reporters
don't have to spend time on follow-up calls to the source (you) for more
information or to double check numerous facts. You've provided them all
for them. Your respect for Media people with be appreciated and your
time in developing this package will not be wasted.
It's usually assumed that the only people who need Press Kits are the
Non- or Not-for-profit sectors, doing work and raising funds for special
needs groups. Not so!
- Musicians with upcoming gigs or CD releases.
- Grass roots Political groups needing positive attention drawn to their
- Companies with new products they'd like reviewed by Trade and
Commercial Publications and Newspapers, TV Programs, Websites and
specific Radio Talk Shows.
- New companies just opening their doors.
- A company which has won an Industry Award.
- A company sponsoring an event, fundraiser or just for fun.
- A business person seeking to become a Specialist in their industry to
garner regular media attention in order to increase exposure and sales.
- Most big businesses have a Press Kit prepared and regularly updated
for use at a moments' notice.
- Your company has just received major media attention and you want
the world to know!
- Your company has sponsored a contest, survey or charitable event
that people would have an interest in being involved in.
Sound like a lot of work? Initially it can be, but it's worth the sweat equity
you put into it. Develop a well written Press Kit, including product
information, a personal biography and a list of questions for your
interviewer and you'll be placed in front of thousands in no time, for free.
You'll be the industry specialist. You'll be the one everyone calls on
because nobody knows better than you. Best of all, you'll be the one the
customers call and it didn't cost you a dime.
Linda Laforge-Koebel is an advertising professional dedicated to the
business success of her clients. To find more resources or to sign up for
the Business Booster newsletter visit her at: http://www.CreativeEngineer.com or contact her by email at: email@example.com