The physical senses of buyers respond to a home's design, and buyer base their purchase decisions on what the see, hear, smell, touch, and even taste. But what do buyers actually want?
All buyers what a home that most closely suits their needs and makes them feel a sense of happiness. Therefore, you'll want to take those two factors into account when choosing your colors, patterns, and textures as you prepare your home for sale.
Don't Paint Everything White
Buyers respond to color, and although white may look fresh, most people don't look good in all-white rooms. If your home is meant to appeal to wealthy, well-educated buyers, use complex, muted colors. If your target buyer will be less educated, use primary or pastel colors. Also use warm color if you'll be selling in fall or winter, and cool colors when selling in the spring or summer. If you want your buyers to feel good and look good in your home, avoid the temptation to paint the entire interior white.
Let Buyers SEE Themselves in Your Home
Some of the most important, though subtle, props you can add to your home are mirrors. They literally allow buyers to see themselves in your home, which psychologically helps them to envision themselves living there.
Keep Your Buyers in Mind at all Times
Selling your home is largely a matter of keeping your potential buyers in mind. The emotional needs of various types of buyers are different. For instance, first-time buyers want shelter and security, while moving-up buyers desire more space, prestige, and peace. Clean and shine your home, and then add a few carefully selected props to encourage your prospective buyers' desired emotions, paying special attention to feelings of happiness, joy, serenity, and security. You'll sell your home more quickly if you pay close attention to the small details.
(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.
Jeanette Fisher, Design Psychology Professor, is the author of "Sell Your Home for Top Dollar-FAST! Interior Design Secrets for Optimum Selling in Any Market," and other real estate and interior design psychology books. For more articles, Jeanette's various newsletters, and help with "Creating a Sizzling Sales Flyer," visit http://www.sellfast.info