In part I - Google Page Rank Is Dead - Or Ist It?
http://web-marketing.smartads.info/2004/august-11.html
I discussed how Google's Page Ranking System has become obsolete, but at the same time, many business savvy entrepreneurs still give it credit and could possibly discredit or credit your website accordingly to it's rank.
"Let's really go in depth to take our 1st steps towards leaving Google's page ranking behind!"
If you're like 1000's of people online, you've been following page ranking so close for so long, it can be really though for you to break the habit. "No habit can be completely broken, it must be replaced with another".
1st Step: Remove Page Rank From Your Google ToolBar
Google probably won't like me for this one but I recommend clicking on "Options" within your google toolbar, take off "Page Rank".
Congratulations, you've done it. Marketing your website has taken a new turn, a bright road is ahead!!
We can now go back and search online. Before we do, try NOT to think about how a website's importance was measured by Google's page rank, instead take a good look at each site that you visit.
Pay special attention to the content, layout, usability, and friendliness. Do you like it? Why do you like it? Right down things, images, layouts, anything that you like from websites that you pass by.
Create a "Favorites Folder" within your browser, call it "Opportunities". Within this "opportunities" folder, add websites that interest you, or that would interest your visitors.
Combine all these favorite things that you like to form new ventures for your business. Keep GOING BACK to these web resources that you liked and take a look to see if there are any good opportunities for both companies to prosper together.
Web Marketing is never done alone, successful marketing online needs you to create your own "web" to catch visitors with. What better way to do so then by connecting with websites that you like.
Why should we do this?
In order to stay away from Google's Page Ranking all together, we need to replace it with our own "web measurement system" to determine whether or not our company should recommend, swap ads, or do business with the other.
In the end, we won't be selecting websites just because they rank well, we will finally be selecting only websites that we all personally like.
Personal resources create a better world for your visitors. Just remember, many of your visitors have no idea about the world of Google Page Ranking and how you may of been addicted to it.
Building A Personal Ranking System:
In order to personally rank websites, there are a few measurements you can take... Ask yourself these questions when browsing...
* What is their alexa ranking? or Rank from Ranking.com?
Does the site seem to be getting matching traffic with yours?
Does the site you are looking at have incoming links from Google in the same industry as yours? Pay close attention to who links to the websites your research.
* Most Important: Do you get a good feeling when you visit their site?
If you don't, 8 times out of 10, other visitors won't either. I never recommend a website that doesn't feel right. 1st impressions mean a lot more than people think. At times, the internet is a sub-conscious activity and many things that we see make us react to it without even knowing it. You want people to like you and trust you enough to do with business with you.
* Last but not least: Will you be happy knowing that the websites you recommend have a personal touch and your visitors will be better off because of it?
Once we all get in a good groove online and start adding complete personal resources on our websites, the internet will be a better place for all our visitors.
Try and let the larger resource directories within your field to list everything possible, the best course of action for your business is to create something with your own personal touch.
I hope you've enjoyed this II part series!
About The Author
Martin Lemieux
Smartads - President
Affordable Web Design & Web Site Marketing
http://www.smartads.info & http://www.smartads.ca
Martin's Weekly Marketing Tips: http://www.smartads.info/newsletter
Daily Web Marketing Tips: http://web-marketing.smartads.info
Entrepreneur Help Site: http://mindpower.smartads.info
Reprint Rights: You may reprint this article within your website and/or newsletter as long as everything remains in tact. Copyright 2004, Martin Lemieux, Smartads.