Microsoft has used this online sales secret to become a
giant, and the greatest software company in the world.
How about you?
What are you waiting for?
The secret is bundling your products.
An effective way to increase your profits and sales is
to bundle many products or services together into one
package. This gives people more reasons to buy your
products and services.
People also have come to believe package deals are a
better value. You want all the products or services to
be closely related.
For example: if you're selling a computer you could add in
software, hardware, computer furniture, etc.
There are many ways to go about choosing the right
products or services to bundle into one package.
You could survey your customers and see what products
or services they would like you to offer in the future.
Spy on your competition and see what products and
services they're offering or not offering.
If you would like to, bundle unrelated products or
services together, ask your customers which ones would
be of interest to them.
Bundling can also increase your target markets which
in return would give you a larger audience to sell your
products and services.
For example: if you're selling a baseball magazine you
could add a free baseball when someone buys a subscription.
You're now targeting people who want the baseball
magazine and those that want to play baseball out in
Some people buy a package deal just to get one of
There are many sources where you can find products
and services to create a package deal.
You can buy them from wholesalers or drop shippers.
You can buy the reproduction/resell rights to other
Team-up with your competition to create
a package deal.
You could joint venture or cross promotion deal with
You could also create your own products and services.
May you succeed in your online sales and make a lot
I-key Benney, CEO
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