I had to really look at things a little different
when I started calling people. Now I am not a
telemarketer. I call people only when they request it.
The problem is, they usually don't remember filling
out the form or they don't remember why I am calling.
Most of the time, I get polite people but on occasions,
it's pure hell.
It's like these people should think that their phone
is off limits to everyone. I even got some people
filling out my form with the name "who Cares". What
kind of a name is that. How am I suppose to reply
Simply put, I just deny getting letters like that.
To be in marketing, you sometimes have to have thick
skin. I am not one with so thick of skin. I really
get my feeling hurt. When my feelings get hurt, my
People are looking for an opportunity and fill out
your form asking you to call them and when you do,
it's like they were waiting or better yet daring
you to call. When you get them, it's always at the
most inconvenient time. Did they forget that they
told you the best time to call.
One lady told me that it's never a good time to call
but call anyway. How do you approach this situation.
You can bet, I didn't waste my time with her. I think
you are getting the picture here.
Now, I really had to think about myself here. When
my phone rings, what am I thinking about? I am sure telemarketers have gotten to the most of us. I really
hate it. I get called 2 to 3 times a week for donations, sweepstakes, or some kind of gimmick and to be quite
honest, since I am in marketing myself, my own phone
number is on my web site.
Even though I belong to the no call list, people still
What can you do about it? Nothing. Why? Usually
they don't have caller Id show up. That is the bad
thing. You would think that caller ID would work in
reverse of the way it does.
Caller ID should show up for the people you don't know
so that you can decide whether to answer or not.
Instead, you have to answer those calls to find out
it isn't anything important.
Are you ready for the good news. Whether you hate
calling people or not, you still get more people
saying yes by this approach than simply emailing them.
I know it's tough to put all your feeling behind you
and call that next SOB, but sometimes you really do
meet some fantastic people.
If you get that SOB, that just happens to be drunk or
suppose you just woke him up, then hey, hang up and
go to the next client. Just do it.
Your going to hear all kinds of stories. I even felt
sorry for people. Remember, this is your job. Turn
things around. Suppose you were going to get fired
if you did not make a certain amount of calls per day.
I assure you, you would call. It is a matter of keeping
food on your table for your children or living on the
I have an alternative for you if you just cannot find
yourself calling people. Hire it done. Yep. Hire
a student that needs to make extra money. Place an ad
in the newspaper and have them call everyone you choose
and pay them per call or by the hour. Tell them to learn
the script and pay them. Simple huh.
Still can't find a way to call people. Don't give up.
It's a lot harder but you can try having them call you.
I doubt most of them will. However, some will. Instead
of your ad asking them to fill out a form, ask them to
call a number and you make sure you answer it.
"Just Straight Shooting"
Marketing Since 1994