The art of backend selling
The backend sale can be more rewarding than
the original sale. And it can also be much
What exactly is a backend sale?
After you have sold something to somebody
you are in an excellent position to sell them
something else which complements the first sale.
You already know the customer has an interest
in a certain type of product or service, so
they are prequalified leads for a backend sale.
Take a store selling fishing tackle, as they
have just sold you a rod, reel, and line they
know you are going fishing, so they also offer
you the bait you will need.
The customer who has just bought is also in a
buying mood, and has his wallet, credit card
or cash out. While he/she is there, there is
a good chance they will be open to another
purchase from you, as they already trusted
Here is a story of a backend sale I once had
which illustrates how it can work for you.
I had a customer purchase a membership to
a safelist I was running, but he then decided
that it didn't work for him. He requested his
money back, which I happily supplied, but added
to the end of the email that he may like to try
a different way of advertising, and I was an
affiliate for a company which could offer him
an alternative. I received an affiliate payment
for 50% of a $60 sale, on the back of returning
the $5 membership fee.
Now that was good enough for me to realise the
value in the backend sale.
Try it out for yourself, on your thank you page
add a link to a complementary product your
customer can purchase on his way off your site.
Your bank manager will love you for it.
Douglas Titchmarsh owns the website at
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