It's really all we have... the "Moment". Think about it, the past is only a memory and the future is a speculation. The "Moment" is where it all happens. If we master the "Moment" everything else will fall into place. There are 4 keys to mastering the "Moment" that I use to insure marketing and sales success.

1)Passion- Passion for your product, passion for your company and/or passion for what you are doing. It can be any of these. Be careful on this one because you can't fake passion. Passion is more than intensity and enthusiasm, passion is a love for something.

2)Honesty- Honesty is not a lost art. Honesty is in our true nature and honesty in the "Moment" is a breath of fresh air. It brings down barriers and builds long term relationships. It's a spontaneous commitment to truth.

3)Vigilance- Vigilance in the "Moment" is the silent witness. Vigilance allows passion and honesty to flourish while keeping thoughts of past & future in perspective as points of reference only. Vigilance keeps you present.

4)Presence- Presence is total openness to all and anything that comes at you in the "Moment". Presence absorbs the problems that come up, the good, the bad, the happy and the sad. Presence armed with Vigilance, Honesty and Passion allows clarity in thought and clarity in decision making.

Marketing In The Moment(Consciously) simply means being present. And the "present" is the gift.

Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/ Westwood One. His music production company, Barry Volk's Sound Advantage http://www.soundad.com, creates and produces musical identities, jingles and comedy spots for radio & TV advertisers worldwide.