Not having a business card is as bad as using an
eMail address that ends in AOL.com
It's just not professional.
With domain names costing less that 9 bucks a
year, there's no excuse for anyone in business to
have an AOL.com address. With business cards
costing less than 9 bucks at the big box store,
there's no excuse for anyone in business not to
pass them about.
Here are BIG Mike's 10 Nifty Tips for Better
Don't Do It At Home
For what you spend on blank microperf cards and
the time to get it right, you could pay to have
them look professional instead of home baked.
Get your Own Logo
No logo at all looks better than a logo from a
clip art book. Same with cards with bars of color
or circles. Your card should be you, not something
from a can.
Put YOU in the Middle
Your name is the most important part of the card
put it in the middle and big enough to see
without granny glasses.
Forget the Beeper Number
No need to list cell phones and beeper numbers.
If you want a customer to have them, it is far
more impressive for you to hand write it on the
card ("I'm giving you my private cell phone
Throw 'em Away When ANYTHING Changes
Don't be a cheapskate. Spend the bucks for new
cards rather than penciling in corrections.
Keep it Simple
One phone number and one eMail is enough.
Be sure to put your website on the card, too.
Some cards work great without a street address.
Do you need it on your card? Why?
Use Both Sides
The back of the card can be used to reinforce your
selling proposition. Think of your card as a
little newspaper ad. Use both sides.
Stick with White
White, glossy, shiny cards say "Business". Pastels
and swirls say "Avon Lady".
Never Leave Home Without One
Always carry a supply of cards. You never know.
And keep them handy in a ready pocket, not tucked
away at the bottom of a bag, so you can present
one with a flourish on demand. Keep a backup stack
in the car.
Present It With A FLAIR
Practice offering your card with BOTH hands.
It makes a BIG impact. You goal is to get people
to remember you and save your card. Do that by
using both hands.
For more on business cards, get my article
"What Does Your Business Card Say".
Click the link to send a blank message
Sig: ?2005 BIG Mike McDaniel All Rights Reserved
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