Recently the wife and I were watching Million Dollar Baby.
After we were done watching the Movie my wife went on the
Internet to see which Karate Kid Movie Hilary was in. It
turns out that doing an MSN search on "hilary swank" came
up with 190,231 Web Pages, Doing an MSN Search on
"mike makler" brought up 2,737 results. So 190,231/2,737
is 69.5. My Hilary Swank Rating or Swank Meter is 69.5
After Looking up other Popular Internet Figures who Brand
there Name and calculating there Swank Meter's it seems
that any Swank Meter under 19 is fairly good.
Name Branding is Important because it sets you up as an
Expert in your Field, Lets Do a Word association if I say
Golf, what is the first thing that Pops in your Mind. I
Bet it is probably Tiger Woods. Likewise if I say Hotel
Conrad Hilton or J. W. Marriott are 2 Names that have been
branded to Hotels. For a long Time A. L. Williams was Branded
with Life Insurance. Wouldn't you like to be Branded to
your Niche Market Like Bill Gates and Computers.
The Best way to become branded to a Niche Market is to
raise your Swank Meter. The More places online your Name
appears the better your branding efforts. The Question now
of course is how does one raise their Hilary Swank aka Swank
Meter rating? The Power of Viral Marketing is the best way
to raise one's Swank Meter. Below are 5 Viral Marketing
techniques you can use right now to Brand Yourself
1- Article Submission
One Popular Author Claims by writing a few simple articles
and submitting them to 20 or so popular Article Directories
he Achieved a Swank Rating of about 10. For Over 50 places
to submit articles go here.
For Tips on Article Writing go here
2- Give Testimonials
Another Great way to go Viral is by giving Testimonials.
Many of the places my name appears and often a link to my
web page is in a testimonial.
3- E-Book Give Always
Free E-Book Give Always are Another great Viral Marketing
Tool. You can Turn your article Collection into E-Book(s)
and give them away as an Incentive for someone to subscribe
to your newsletter. Of Course to make it Viral allow others
to give them away too. It is fairly easy to convert an
Article or set of article to a PDF (E-Book) Using this Free
Online Tool. http://ewguru.com/freepdf
4- Software Give Always
Free Software is yet another Twist on Going Viral. If you
can't create your own Software there are plenty of places
on the Internet that offer Free Software for redistribution.
Forums are also a great way to Go Viral. Simply find a few
Forums on Topics that interest you and respond to posts
with useful feedback. Some Forums will even allow you to
post a Link.
As you have seen the Swank Meter is a Fun Tool to see how your branding efforts are doing.
For more Ideas on Viral Marketing look in the Various
Article Directories. Here are a few I found recently
Mike Makler has been Marketing Online Since 2001, When he built his first Sales organization of over 100,000 Members.
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