When I surf the Net, I often see web sites filled with
beautiful graphics that strive to capture my attention.
Well, they do so for an instant, however I click away when
I don't immediately find relevant content. The content you
add to your web site needs to attract both visitors and
Here are 14 ways to add content to your web site and attract
1. Get into the mind of your visitor. Brainstorm all the
ways your visitor would think of your product. Write your
content as if you are sitting next to him/her explaining
your product. Don't write in the 3rd person ie we, they,
but use I, you, or your. This makes it more personal.
2. Keep it simple - write as if explaining your web site
material to a 7th grader (12-13 year old). Don't use
complicated words that people would have to look up in the
dictionary. You want them to understand clearly what your
site is about.
3. Convey emotion - people on the Web are often in a great
hurry, so you need to appeal to their emotions to stop them
clicking away to the next site. Use stories, convey your
experiences or include testimonies from others. This adds
to your credibility and trust, 2 essential factors for
doing business online.
4. Communicate quickly and efficiently - people online tend
to scan rather than read everything on the page. Therefore
use single lines of text for your headings and sub
headings. Catch your visitor's eye with lists, bullet
points and use short, snappy, active (not passive) words in
your sentences. Your paragraphs should only consist of 2-5
sentences. Long paragraphs make it hard to read (scan) your
5. Create white space - the layout of your web page should
include plenty of white space. Don't lean text hard up
against your graphics. Include white space between
headings, sub headings and paragraphs.
6. Use graphics sparingly - you have heard it said, "a
picture is worth a 1000 words." That's true but only if the
picture supports your content. Don't overdo the graphics.
You may impress your visitors initially, however to keep
them interested in your site, you need high quality
7. Create high quality content - make clear points with
each paragraph you write. Each paragraph should build on
the previous one, so that you are pulling your visitor
through your page naturally. You are trying to pre sell the
product or service to your visitor. This puts them in a
natural frame of mind to buy (unlike many sites which may
just have pictures of the products and a shopping cart).
Part 2 of this article will discuss the last 7 Ways to Add Content to Your Web Site
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of
Web Site Design and Web Hosting
Pick up a copy of his new ebook
101 Highly Effective Strategies to Promote Your Web Site -
a powerful guide for attracting 1000s of visitors to your web site.