Selling on the internet is a challenge. There is no
way to come "face to face" with your potential buyer.
That visitor is unlikely to buy from you on the first
visit. It's likely to take several visits and contacts
before they throw down that cash or credit card.
So, how do you build enough trust in a visitor to
make them a customer who will press that "buy"
Well, here are some tips on getting started with
building trust among your site's visitors.
Put a picture of yourself on your site. Heck, it
doesn't even have to be a current one. It can be
like mine at:
When my wife saw that she said, "Who is that?"
Have an "About me" page on your site. Let them
know how long you have been working on line and
a little bit about you and how you do business.
My "About me" page on ebay.com tells my bidders
a little bit of information to build some trust before
they place a bid. http://snipurl.com/c8z3
Use autoresponders with a series of messages to
remind them who you are and what you offer.
Include some helpful advice or tips. There are
lots if fr*ee ones around like:
Give some real testimonials from satisfied customers.
"Ask the man who owns one", is a great sales approach
that still works.
Use a virtual domain name like:
(www.mybizplace.com/) (not a real URL). To build
credibility, avoid fr*ee sites and hosting that can make
you seem less serious about your business.
Give them a real guar*antee for your products or
services. Very few will really take advantage of
it, but they will feel much better about purchasing
from you when you offer it.
Give them a fr*ee sample/first chapter/ etc. This is
called the "puppy dog" approach. Let them take it
home for a few days and most of the time they will
just have to keep it.
Building trust is not an easy obstacle to overcome.
It is likely to take a number of different approaches
to make your site visitor comfortable with you and
Best of luck with your promotional efforts.
(c) Copyright 2005 by Larry Johnson
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