Website, website, website, everyone says you need one. But
do you really? It all depends. It depends on your market,
business objectives, and even your comfort level and if you
are willing to step outside of it.
If your customers live and work within a few miles of your
brick and mortar business or home based business, you might
not need one.
If you don't have any plans to grow your business, you might
not need one.
If you're in denial and choose not to see that change is
going to occur with or without you, then you might not need
If your community is small enough that you know everyone by
their first name or can pass through the town in 30 seconds
and you have enough business, then you might not need a
If you're comfortable where you are and don't want to change
anything, maybe you might not need one.
Fact: Change is inevitable. It is the only certainty,
besides death, we all know is going to occur.
Fact: The Internet, as a communication media, is here to
stay - at least throughout the next few generations. Yes, it
will evolve, just like televisions went from black and white
to color, and now to flat screen. Just as dial up went to
DSL and now wireless.
Fact: If you aren't spending any money to advertise your
business, it's going to cost you to have a website. How much
depends on your needs, skills, and other "who"s and "what"s.
There are more pros than cons when it comes to having a
website. Below is a quick list of some of those truths. But
before I present them, let me mention there are three basics
to creating a business presence, whether handing out flyers,
posting ads, turning on your neon light, or setting up a
website. They are: (1) patience, (2) baby steps, and (3)
having a plan even if it only includes the first few steps.
Truth: An Internet business presence allows small businesses
to compete with the big guys.
Truth: A website is the most cost-effective way to advertise
your services or products.
Truth: Every year there is a huge increase in the number of
people fulfilling their needs with information from the
Truth: The Net is open 24/7, 365 days a year to match
consumer's schedules. Millions of people turn on their
computer every day to find thousands of dollars transferred
to their bank account from orders placed while they were
asleep, at a meeting, or getting a tan in a salon or the
There are hundreds of truths on why and how your business
can expand with a presence on the Internet. However, a
website boils down to your choice. People can explain the
pros and cons until they are blue in the face. You can
conjure up tons of excuses, fears, or reasons why not to.
The bottom line is, "Are they the truth?" The answer is,
"Most likely not."
(c) Copyright 2004, Catherine Franz. All rights reserved.
Catherine Franz, a Business Coach, specializes in for-profit
nonfiction writing, marketing, and product development.
Newsletters, articles, forms, and other information business
development, marketing success, writing, and laws of
attraction are available at: http://www.abundancecenter.com