Making a web site is easy. Making a good web site is not so
easy. There are many things you have to consider if you want to
make a good and successful web site.
Everyone who knows at least something about marketing knows that
you have to fit your product so that suit customers need. Don't
expect that customers will accommodate to your web site. If, from
some reason, they get an impression that your site is confusing
and that you didn't tried hard to make their visit as easy as
possible. As you know, there are many web sites, so why do you
think that anyone will bother to stay at your site if it is not
So, how can you make your web site user-friendly? I will try to
explain you now.
In order that your visitor see your web site it must be loaded
pretty fast. I could never understand someone who's web sites
is loading several minutes. Do these people think that people
will really wait for their masterpiece? You bet that they won't.
Your page shouldn't be bigger than 30K. When you design your
web site you should first put one table above you web site
content where you will put a sponsorship banners. This is because
that your advertisers can get good visibility. Also, your logo
and company name should load very fast. One of the main
marketing principles is that people have to remember your name,
logo and your message. You probably have many competitors. Your
brand-name have to be remembered. Otherwise, it is most likely
that they will forget you and never come back again.
You can test your web site loading page at:
OK, let's suppose that your page have a decent loading time and
that visitor decided to give it a try to your web site and your
product. So, you better that they find complementar colors on
your web site. I guess that after they have come to your site
you don't want that they leave with eye-sight problems. You
should know some basic knowledge about how certain color fits
to some other. Colors on your site can also depend about the
your web site's type. It means that if you want to have some
kid site your site can be very colorful with some animated
images. Business sites, in most cases don't have to be to
You can find useful info about designing your web site at:
If someone would asked you what is the single most important
thing on web site, I hope that you would say that is
information. You won't have many benefits if you hired someone
who is expert in programs like Dreamweaver, who will make fancy
animations in Flash, who will make extraordinary images in
Photoshop and Corel Draw if people on your site can't find
something because they come in the first place. That is
information. Unless your site should be some kind of reference
for company who wants to hire a web designer and you want to
show them what you can, people in most cases are not much
interested in design. Take Google, for example. Its design
could make anyone with a basic web design design knowledge.
Google is the best search engine not because some fancy images.
It is the best because of the information he provides. Remember
that when you design your web site. Beside information about
your product, people should be able to find a contact
information on the first page. Also, it is not useful to have
many info on your web site if people can't easily to find. You
should try that all info on your web site be accessible with
3 or less clicks.
It is very useful that you put some automatization on your web
site. Why is that important? Well, if you expect that your
visitors do something for you, first you have to do something
for them. What I mean is that you have to help them to make some
actions. I will tell you several examples where automatization
can be used.
Let's say your site have a lot of visitors. It won't be very wise
solution that everyone who would like to ask you something
contact you via email. It is not very convenient because you
would get a lot of emails that takes up considerable time to
answer. Good solution when you want to offer your visitors a
choice to contact you about several topics to contact you via
form mail. Then you ask for necessary info they have to provide.
This is good because you won't get emails that are too broad nor
to narrow. There are other use of form mails. For example for
subscribing to newsletters, to order products, to send your
Another good choice for using web site automatization are
multiple subscription check-boxes. In case you don't know, this
enables that your visitors can subscribe to several newsletters
at once, which means by entering their email address only once.
It is very important to have this script if you have several
newsletters. Don't expect that many people will bother to
subscribe to several newsletters if you don't make them easier
to do it.
You can see examples at:
People often ask their visitors to recommend their site.
Recommending a site can be done very effectively if you use
a recommendation script. There people can enter email addresses
of their friends and they will receive an invitation from hi or
she to visit that web site. There are many scripts for this
You can find useful scripts for your site at:
There are companies which offer this service:
You have just read some tips for making your site user-friendly.
Of course, there are many more to do. When you design your web
site you have to put yourself in your visitor's shoes and ask
yourself how would like that a certain site look like. I want
you to make great friendships!
Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com
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