#5 User Satisfaction: Learn what your visitors and site users do and do not
like about your site. Using a good reporting service allows you to monitor
your pages individually to see what pages are clicked on first, the most
popular pages, duration of any given visitor's time viewing a page (visit
duration), and what pages send your visitors off your site (exit pages).
you have this valuable information, you can make your site more enticing
to your specific target audience and keep them at your site longer. You can
tailor content for enticement, better sales, offer friendlier information, etc.
When you know for sure what does not work, eliminate it. When you know
for sure what works, use it to satisfy your visitors and turn them to repeat
#4 Site Function Improvement: Track and correct any issues or defects you
detect within your site. Through good reporting you can monitor for trouble
spots page by page. This is where your visitor's browser types, screen
resolutions and operating systems become very useful information.
Optimize your site to view beautifully for the types of equipment and
browser versions that your visitors use. Guesswork is eliminated!
#3 Marketing Effectiveness: Improve your marketing efforts and eliminate
wasted time and money. Monitoring your site statistics through a good
reporting tool set allows you to see the effectiveness of your keyword work.
This is especially a money-saver for pay-per-click advertising, but just as
important for no-cost search engine optimization (SEO) strategies. You can
see the list of search engines and Website links that send you visitors;
watch the keywords visitors are using to search for you; and see what
marketing strategies are not working for you by their lack of linking traffic to
#2 Work Your Business With Accuracy: Understand exactly what your
target user wants in your site content, determine your business marketing
needs, improve your return on investment (ROI), drive customers to your
virtual front door, enhance their experience, and promote a higher rate of
repeat customers. Web analytic tools give you the opportunity to "tune in"
to your potential prospects and customers as never before. Today's online
tools give business owners outstanding -- and instant -- advantages for
management and growth, with a greater potential for direct conversion of
visits to sales than offline. These are advantages any savvy business owner
can not afford to ignore!
And the most basic and important reason ...
#1 Accurately and Dynamically Track Your Traffic: Bottom line is, you have
a business Website. You need customers. To get customers, you have to
have traffic. All your efforts to capture attention will do you no good if you
can not see what works and what is a waste of time. You need to know if
you are drawing the right target market to your business. What good is
pulling in 15,000 people who are allergic to your product or can not use
your service? You know the answer! Web analytic traffic reporting lets you
focus your efforts and increase your percentage of buyers within your
visitors, and make more sales.
Whether you rely on search engine traffic, press releases, pay per click
advertising, banner ads or any other marketing strategy, with a good traffic
reporting service, and through the use of Web analytics, you will gain untold
advantages. Find new sites that can be potential business partners or
affiliations, learn what your visitors want and what will make them stick to
your site, track the impact of your promotions and sales leads, click back to
the links that come to your site and get a reverse look at your potential
customer up close. Web traffic reporting and Web analytics is a true "must
have" for today's online businesses. Without this incredible site tool you are
only scratching the surface of your Website's potential.
Cherie' Davidson is content and marketing manager for VisiStat.com. VisiStat is a detailed, real-time site
traffic and Web analytics report service that is focused on user-friendliness
and the goal to help online entrepreneurs make the most of their site
marketing and search engine optimization efforts - to be a virtual
"goldmine" for marketing. Learn more at http://www.VisiStat.com or write Cherie' at