Do you know one of the most powerful marketing techniques to get
free publicity? It does not involve any optimization for the
search engines or any bidding for the pay per clicks. The answer
is that simple and it's called article writing.
Many marketers have recognised the true power of writing articles
as a means to get free publicity and marketing their businesses.
The problem is that not everyone can be 100% sure to be
successful with this method because although writing articles
may seem to be easy, it is not in the sense that you don't
just need to produce an article but you need a quality one.
Then you need to reach a large audience of people interested in
reading your articles and this is why your articles need to be
As a result, you have more chances in getting these people to
click on your website link in your author bio or bylines at the
end of your articles. This means traffic and potential
subscribers or sales.
The real value of this marketing strategy is to get your
articles distributed to as many websites on the Internet as
possible or even newsletters and to get read of course.
Submitting to article directories or article banks are also
a profitable way to get your articles picked up by other
websites and webmasters.
Getting your articles read is absolutely crucial because what's
the point of having your articles on hundreds or thousands of
websites if noone is interested to read them. If people don't
read them, you won't get any traffic because they won't even
bother to click on your website link in your author bylines.
So how do you increase your chances in attracting a maximum
readership for your articles? The answer might surprise you.
It's your article title, simple as that. You might have the
best written article but if you have a poor title that does
not arouse any interest or curiosity, you have dramatically
reduced your chances to get a maximum readership and potential
clicks to your website.
Some good examples of powerful article titles can be:
(1) 5 Powerful Ways To Generate Loads Of visitors Without
Spending A Dime
(2) 2 Search Engine Optimization Strategies That Have Never
Been Revealed Before
(3) 1 Simple Thing That You Are Neglecting On Your Site That
Is Costing You Thousands In Lost Sales
These titles are "how to" titles and are among the most
powerful to get maximum readership.
So here you have it. If you are writing articles but are not
seeing any real benefit, try creating an eye-catching title
for every new article that you write and of course a good
introduction, body, conclusion and get it distributed to as
many sites and newsletters as possible.
With time when you will have all your quality articles
scattered across hundreds or thousands of sites, you will see
the true power and potential of getting a signicant amount of
free long lasting traffic from your articles.
So now you have no excuse not to get a better return on
investment(ROI) from your articles.
This article can be freely published on a website as long as
it's not modified in any way including the author bylines,
plus the hyperlink must be made active just like below.
Jean Lam is the editor of Web Biz Secrets Newsletter.
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