MS: Bob, how important have Ezine Articles been in
achieving your success in online business?
BL: Very important! Most of what I learned 6 or 7
years ago about doing business on the Internet came
from articles written by others already working
online. Today, most of my new customers and clients
are generated by the articles I write.
MS: How long have you been writing Ezine Articles and
what are the main topics that you write about in your
BL: I've been writing Ezine articles for 5 years and I
mainly write about Marketing and Sales
MS: Bob, amongst all the promotion techniques you use,
how important are Ezine articles?
BL: 1st ...by a large margin
MS: Are there other techniques you use?
BL: Yes. I also do off line promotions by postcard.
MS: Bob, what sort of articles have you had most
success with? In your experience, what kind of
Articles are most in demand?
BL: "How to" articles about how to find more prospects
and customers or how to close more sales. I've been
very successful at building my own business and
helping other business owners build theirs. I write
about the things I learned and use ...and tailor my
writing specifically to help other small business
MS: Some Ezine Writers promote a product or service in
their Resource Box, while others aim only to get a
subscription to their free Newsletter. What would your
advice be for getting maximum results from your
BL: Both methods are effective. To generate the
maximum response the byline must offer the reader an
MS: What have you found to be the most effective ways
of getting your Articles published?
BL: Building my own list of publishers who requested
articles from me.
MS: Apart from getting your Articles published in
Newsletters, are there any other ways you use your
Articles to promote your website? (such as turning
them into a free E-Book)?
BL: A few of my articles are in eBooks. 32 of them are
compiled into a print publication titled, "How To
Build A High-Profit Business On A Low-Impact Budget"
MS: Bob, is there any particular program or software that
you find especially useful as an Ezine Writer?
BL: Yes. 2 programs:
#1. MS Word. I use this word processor to write my articles.
I created a template with the formatting I want for writing
articles. The built in word count tool helps me control the
size of an article as I write. Then I can save the article
as plain text with line breaks at 60 characters per line
...the format I use for submitting to publishers.
#2: I use WorldMerge by ColoradoSoft to email articles to
the publishers on my list. It creates individual email
messages with personalized information merged into each.
MS: It sometimes seems that everything that could
possibly be written about has already been written
about. What would be your response to that?
BL: Maybe every subject was been written about. But
not every aspect of every subject has been covered.
Plus, the world is changing -- FAST. Every change
creates more things to write about.
MS: What would you say is the single most important
style tip for writing a good Ezine Article?
BL: Make your articles easy to read. Use simple, easy
to understand words and examples. This is easy if you
only write about things you do yourself -- or things
you learned yourself by trial and error.
MS: And finally Bob, what would be your advice to
someone who wants to write Ezine Articles but has
never written for the Internet before?
BL: (1) Recognize that most of the articles you read
were written by someone just like you. (2) Choose a
topic you know a lot about from personal experience
...even if others already wrote articles about it.
Then force yourself to start writing YOUR article on
MS: Thank you Bob.
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/