If you have a newsletter or knowledge you wish to share with
others, you might think about making your own ebook.
First of all, for those who might not know, an ebook is
electronic publication that people can download as one file and
later read, just like a book on their own computer.
There are some standards for making ebooks. I think that two most
popular types of ebooks are ebooks with an exe extension and with
a pdf extension. On the Net I see mostly ebooks made in exe
extension (I've, made my ebook with that extension).
Good program for making ebooks is
Web Compiler - http://www.webcompiler.com
Why you should make your own ebook?
First of all, the ebook will represent you as an expert in your
field. Therefore, people will start to trust what you have to say
When you promote your ebook you will obtain some important
benefits. For example, advertising. Now, you could sell ad space
in your ebook, or you could swap links with others. In both cases
you will get a significant benefit.
In the first case you will get some money, in the second case you
will have your advertisment placed on the website or in the ezine
of the person you have exchanged with, which will promote your
site and your ebook to many more.
Also, making an ebook is a useful tool for collecting items
together, for example articles you have published in your
newsletter. Then, people who at the time of original publication
had not been subscribed to your newsletter will have opportunity
to read your articles in one handy format.
To sell or not to sell
When you make your ebook you have to decide whether you will sell
it or if you will give it away free. When I made my ebook, I
decided not to sell it. Everyone who wants to, can download my
ebook for free. Although, I don't get any money for my ebook,
there are other benefits.
For example if you give out your ebook for free many more people
will be able to read it. If they think that they have found
quality info there, it is most likely that they will subscribe to
your newsletters. Also, they could recommend your ebook to their
friends. It will give you free advertising.
When you make your ebook you can place it on your web site for
download. I wouldn't suggest you put link on your web site so
that just everyone can download it. The better solution is to you
put a form where you will ask your visitors some info in
exchange. Less is better.
For example you could ask them to tell you their name
and email address. Then you will know how many people have
downloaded your ebook and collecting their email addresses is
very important so that you can stay in touch with them to offer
them updates, etc.
Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com
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