To obtain more local customers for your business,
consider expanding your local business through the
Internet. Here are some ways of doing so.
1. Online Directories
Even without a website, you can get listed in online
directories. Many times these listings are free.
For example, if you operated a restaurant, your being
listed in local Internet directories could result in
local residents and visitors to the area finding your
2. E-mail Newsletter
You could also collect e-mail addresses from existing
customers and regularly e-mail them about special events,
menu additions, and other promotions. This would keep
your restaurant visible in their minds and could result
in repeat business and word-of-mouth referrals.
For more information about newsletters, visit
3. Your Own Website
If you have your own website, the opportunities for
promoting your business increase. A restaurant could
give information about hours, prices, nutritional
information, specials, awards, news releases, contests,
employment opportunities, and so on.
4. Search Engines
Submit your website to search engines for increased
exposure. Some search engines have listings by
regional category so that local customers can find you
5. Pay-Per-Click Search Engines
Advertise in pay-per-click (PPC) search engines that
use geographical targeting. That way, you are paying
mainly for responses from people local to your area.
6. Internet Auctions
Use eBay or other Internet Auctions to reach out to local
customers. On eBay, you can mention an item location
which will help local people to find you. Not only can
you earn some additional income from Internet auctions,
but you may gain additional local clients.
For more information about online auctions, visit
By applying these suggestions, you, too, can expand your
local business through the Internet.
J. Stephen Pope, President of Pope Consulting Inc.,
http://www.popeconsultinginc.com/ has been helping
clients to earn maximum business profits for over
For valuable Work at Home Small Business Ideas,