Lack of trust is the biggest problem marketers
have on the internet, or better yet, the biggest
The power in this lies in the fact that affiliate
programs have given us easy access to a huge
variety of products and services that we can
present to potential buyers, opening up an endless
number of possibilities.
And really, you're not limited to affiliate
products. Many businesses would be happy to
compensate you for bringing them sales.
But too many people have no reason to believe that
out of the multitude of marketing messages they
see every day, yours is one they need to pay
attention to. You have to provide them with
something they'd have a hard time finding
Usually, the easiest, most effective, and most
permanent way to first is to earn their trust -
that something they'd have a hard time finding
Here's the key thing you must remember...
Your readers can only benefit from you and you can
only benefit from them to the extent that they can
These days, not many marketers handle this well.
Not because they don't know enough, or don't have
certain skills, it's just that, their focus is in
the wrong areas.
That's where you come in. You can grab an early
advantage, but marketers will always adapt. It's
part of the process. And when they do adapt, it
won't be as easy to stand out anymore.
Not only that, but the ones who don't take
advantage of this aren't likely to survive. So the
sooner you take advantage of this, the better.
Everyone has the ability to earn trust, that is,
if they're worthy of it. By following these tips,
you'll put yourself in a position of influence
with your subscribers... and that's a powerful
1) Keep your focus as narrow as it has to be for
you to bring the most value. In other words, focus
on those areas where you have something unique to
contribute. What your readers will probably read
elsewhere... let them read elsewhere.
2) Find ways to over deliver, exceeding people's
expectations. This creates the element of
surprise. People will tend to remember this, and
by association you. That means better recognition
and more influence ? a recipe guaranteed to make
3) Make your subscribers feel like they know you.
By doing this, you make it much easier for them to
trust you. It's like adding a third dimension to
your marketing. It helps to complete the picture.
And no matter how many people you write to, always
use a personal, one on one type of style. It
should sound like you're talking directly to them.
Let yourself show through in your marketing,
including your opinions, insights, stories, humor,
etc. and your intentions will show through,
whatever they might be. If that's a bad thing,
then you're reading the wrong article.
4) Don't try to please everyone. This is the
biggest mistake you can make. You'll forfeit
anything interesting or unique about your
marketing if you do this. In other words, you lose
your edge and your marketing becomes ineffective.
Don't worry about the subscribers that drop off.
You're better off connecting with a smaller group
on a deeper level.
5) Through your actions, you have to demonstrate
to your subscribers that you don't sacrifice their
best interests in the name of profit. Become their
trusted advisor. Do what you can to steer them in
a direction that's right for them, as individuals.
Educate them to be able to make better decisions
on their own.
These are powerful elements, and yet most
marketers make compromises or loose sight of them
because they see them as a conflict of interest
with other profit seeking motives. The problem is,
these things will lose their power when any one of
them has been compromised. And earning the trust
of your subscribers is never a conflict of
The benefits of a responsive list are tremendous.
To start with, you'll make more sales with more
profit in each sale. Then, word-of-mouth
marketing, always the most effective method,
becomes easy, and even more effective. You also
put yourself in a position to sell bigger ticket
items. Translation - a lot more money from a lot
If you have a passion for or enjoy learning about
the things that your market values, then
developing the kinds of relationships you need to
make these sales won't seem like work at all.
All the while, you'll be growing and becoming more
All of these things will work together to build
your influence at an exponential rate, and your
income is sure to follow. Essentially, if you
use your power wisely, you'll continue to have
more of it in the future.
And that's for the long run, because these
relationships will still be there no matter what
might happen with your business in the future. In
fact, these relationships really ARE your
Copyright ? 2005 Laurence Baker
Laurence Baker is the author of "How To Get More Customers That Buy More Product More Often," presenting a solution to the biggest obstacle in making more sales on the internet - a lack of trust. To download a FREE copy, visit http://www.netmarkhome.com