Perhaps the most critical step in guaranteeing the success
of your e-mail promotions is to send your messages to a
targeted list of opt-in subscribers who have specifically
requested to receive information on a particular topic from
you. That's your "in-house" email list.
Sooner or later, you'll face the same challenge: how to
build a list of qualified, targeted prospects from scratch.
When it comes to building an e-mail list, online marketers
tend to spread on too many options. Offen, they neglect to
focus on a single promotion 'til the end and exploit to the
fullest potential. Here's an example.
Suppose you run a newsletter and have a web page or popup
window which invite prospects to subscribe. As a reward
for giving their e-mail address, you offer them a bonus.
That's fine -- but not enought! You are loosing money simply
by leaving empty profit places in your message.
Wouldn't be nice to build actually 3 different mailing lists
from one "stroke"? Of course! For better understanding, I'll
stick with the same newsletter example. So, clear-up your
newsletter invitation and insert couple of extra carefully
selected phrases. Follow these steps:
Step #1 <-->> Insert a Newsletter Subscription>
Obviously, this is your primer objective. A new subscriber
is a potential new source of profit. It is a common sense to
tell people what to expect up front. The more relevant seems
your offer to the desired relationship, the better.
Step #2 <-->> Insert a Special Report>
Be smart: upload your report to an autoresponder. The trick
is to provide high-quality content AND an offer that will
earn you a profit!
You know the rest: the autoresponder send out automatically
additional reports and follow-up messages to those who get
the initial report. The results: more sales and profits.
Step #3 <-->> Insert an eCourse>
Each lesson of the eCourse provides at least one offer (and
usually multiple offers) for the reader to consider. Many
buy, some don't. But it's another automated profit system.
Step #4 <-->> Insert a Mystery Bonus>
Mystery bonus? Yes! People universally love mystery. Be sure
you won't let the prospects know what is all about up until
they subscribe.
What you need at this point: an ebook that is coded with
your own affiliate links! (Psst... invite them to pass it
out as an incentive!)
The final results: 3 separate lists (from newsletter
subscription, special report, and ecourse) and a viral
marketing tool (the mystery ebook)! Everything easy to set-
up and ready to upload to your web site in less than an hour
of work. Not bad!
Things to remember BEFORE you implement this e-mail
marketing strategy:
- be accurate and clear with your messages.
- spell out features/benefits/advantages in your offer.
- don't go only after e-mail list quantity. Your e-mail list
should balance QUALITY with QUANTITY issues.
- ALWAYS provide high-quality content.
- implement your system ON EVERY PAGE of your web site.
- always use professional sequential autoresponders to
PERSONALIZE each of your e-mail messages.
- test subject lines and messages until you get the highest
results.
- check your messages to make sure links work properly.
- use high quality graphics to first-impress.
- NEVER forget to 'THANK YOU' prospects once they give you
their e-mail address.
- ALWAYS allow prospects to self-remove from your e-mail
lists.
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Attention Ezine Publishers/ Site Owners
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Valeriu S Popescu is the owner of the Internet Marketing
Profits Center, a specialized e-company that helps real
Netpreneurs starting a new business online. Find inside the
latest cutting-edge strategies about affiliate programs,
email marketing, search engine optimization, and more.
Visit today -> http://www.internetmarketingprofitscenter.com