ArticleseMail Marketing

Kick-Starting E-mail Profits Growth From One Single Shot!

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Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list.

Sooner or later, you'll face the same challenge: how to build a list of qualified, targeted prospects from scratch.

When it comes to building an e-mail list, online marketers tend to spread on too many options. Offen, they neglect to focus on a single promotion 'til the end and exploit to the fullest potential. Here's an example.

Suppose you run a newsletter and have a web page or popup window which invite prospects to subscribe. As a reward for giving their e-mail address, you offer them a bonus.

That's fine -- but not enought! You are loosing money simply by leaving empty profit places in your message.

Wouldn't be nice to build actually 3 different mailing lists from one "stroke"? Of course! For better understanding, I'll stick with the same newsletter example. So, clear-up your newsletter invitation and insert couple of extra carefully selected phrases. Follow these steps:

Step #1 <-->> Insert a Newsletter Subscription>

Obviously, this is your primer objective. A new subscriber is a potential new source of profit. It is a common sense to tell people what to expect up front. The more relevant seems your offer to the desired relationship, the better.

Step #2 <-->> Insert a Special Report>

Be smart: upload your report to an autoresponder. The trick is to provide high-quality content AND an offer that will earn you a profit!

You know the rest: the autoresponder send out automatically additional reports and follow-up messages to those who get the initial report. The results: more sales and profits.

Step #3 <-->> Insert an eCourse>

Each lesson of the eCourse provides at least one offer (and usually multiple offers) for the reader to consider. Many buy, some don't. But it's another automated profit system.

Step #4 <-->> Insert a Mystery Bonus>

Mystery bonus? Yes! People universally love mystery. Be sure you won't let the prospects know what is all about up until they subscribe.

What you need at this point: an ebook that is coded with your own affiliate links! (Psst... invite them to pass it out as an incentive!)

The final results: 3 separate lists (from newsletter subscription, special report, and ecourse) and a viral marketing tool (the mystery ebook)! Everything easy to set- up and ready to upload to your web site in less than an hour of work. Not bad!

Things to remember BEFORE you implement this e-mail marketing strategy:

- be accurate and clear with your messages.

- spell out features/benefits/advantages in your offer.

- don't go only after e-mail list quantity. Your e-mail list should balance QUALITY with QUANTITY issues.

- ALWAYS provide high-quality content.

- implement your system ON EVERY PAGE of your web site.

- always use professional sequential autoresponders to PERSONALIZE each of your e-mail messages.

- test subject lines and messages until you get the highest results.

- check your messages to make sure links work properly.

- use high quality graphics to first-impress.

- NEVER forget to 'THANK YOU' prospects once they give you their e-mail address.

- ALWAYS allow prospects to self-remove from your e-mail lists.

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Valeriu S Popescu is the owner of the Internet Marketing Profits Center, a specialized e-company that helps real Netpreneurs starting a new business online. Find inside the latest cutting-edge strategies about affiliate programs, email marketing, search engine optimization, and more. Visit today -> http://www.internetmarketingprofitscenter.com

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