Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is improved legal protection.
Since all e-mails you send using a paid autoresponder
service are hosted on their servers, you are insulated
from false accusations of sending spam (unsolicited
Even if you send your paid autoresponder service your list
of current newsletter subscribers, they will require
confirmation from each subscriber.
A subscriber to my newsletter confirmed their subscription
(with date, time, and IP address recorded) through my
paid autoresponder service. Then, with the first issue
sent her, she filed a spam complaint with AOL (America
Online, Inc.). My autoresponder service terminated her
subscription and notified me of what happened.
Now, had I still been using my free mailing list software
(and the free autoresponders) that came with my web
hosting, I might never had known what happened. I would
have assumed that my subscriber was getting my newsletter
and was happy about it. I would never have imagined that
I was being accused of sending spam and at risk of being
As well, compliance with the CAN-SPAM Act of 2003
(Controlling the Assault of Non-Solicited Pornography and
Marketing Act of 2003, United States Public Law 108-187)
is ensured by the paid autoresponder services. They make
sure that legally required information is sent on each
So, by paying a modest monthly fee, your autoresponder
service can not only help increase your profits but it
can help protect you legally as well.
J. Stephen Pope, President of Pope Consulting Inc.,
has been helping clients to earn maximum business profits
for over twenty-five years.
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To see how autoresponder services can improve your profits,