A powerful reason for making the switch from using the
unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is the building of customer
relationships through sequential autoresponders.
Although many web hosts offer unlimited autoresponders,
each autoresponder is only capable of sending one response.
Building business relationships that will increase your
sales begins with the use of sequential autoresponders
from a paid autoresponder service.
For example, if you want a copy of this article e-mailed
to you, an ordinary autoresponder will do the job. But,
what if you want me to send you a seven-part e-mail course?
At the end of each autoresponder, I could refer you to the
next autoresponder, but having you request all seven
e-mails with just one action makes more sense.
Additionally, marketing experts generally seem to agree
that a person needs to be exposed to your message multiple
times before they respond or buy. If someone subscribes
to your autoresponder because of their interest in a
subject, you can then supply them with helpful information
on a regular basis.
Thus, you establish trust and a relationship with your
prospective customers. When they trust you, they are
more likely to act on your recommendations and buy from
This type of relationship is pretty hard to develop with
just one e-mail. However, several e-mails from a
sequential autoresponder will help you to build such trust
as your prospective customers get to know you over time.
As well, people have so many things clamoring for their
attention that many just forget about you and your
products and services unless you periodically remind
So, by paying a modest monthly fee, you can have unlimited,
sequential autoresponders working for you. Yes, a paid
autoresponder service can help increase sales by building
trust and business relationships.
J. Stephen Pope, President of Pope Consulting Inc.,
has been helping clients to earn maximum business profits
for over twenty-five years.
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To see how autoresponder services can improve your profits,