1. Swap ads with other ezine publishers.
Swap sponsor, feature, classified or solo ads with
publishers who have subscribers targeted to be interested
in what your ezine covers.
This will provide both you and the other publisher with a
terrific way to get more subscriptions at no cost.
When choosing ezines to swap ads with, pick ezines that
offer content that your new subscribers would be interested
in, but not ezines that compete directly with you.
2. Write articles.
Your articles will give you a powerful way to get more new
subscribers through your resource box at the end of your
Submit your articles to article directories, article
announcement lists and also to ezine publishers looking for
articles to run in their ezines.
You could also create a list that announces when you've
written a new article or articles to get more publishers to
run your articles on a regular basis.
3. Create an ebook compilation of your articles and use it
as a bonus for subscribing to your publication.
Multiply the number of subscriptions you get from your ebook
by letting other ezine publishers use it as a bonus for
subscribing to their ezines.
You can also let people rebrand your ebook with a link to
their site or ezine to get more people to offer your ebook
as a bonus or on their sites.
4. Swap recommendations with other ezine publishers.
You could recommend another publisher's ezine in your own
words to your subscriber base in exchange for her doing the
same for you.
You could also run a recommended ezines section in each
issue or recommend other publishers' ezines on your "thank
you" page or in your welcome message in exchange for the
same to get long term promotion of your ezine.
5. Submit your ezine to ezine directories.
Your submissions will get your ezine noticed by people
interested in the topic your ezine covers.
Submitting your ezine to ezine directories can also help you
find more advertisers for your ezine and also other
publishers who would like to participate in joint ventures
6. Use ezine announcement lists to promote your ezine.
Many ezine announcement lists allow you to post ads for your
ezine on a weekly or monthly basis giving you an easy way to
successfully promote your ezine on an ongoing basis.
7. Make a sample issue available on your site or by
Your sample issue will increase your subscriptions by
providing your visitors with a taste of the quality content
to be found in your ezine.
8. Use your signature file to promote your ezine.
Add a signature file that promotes your ezine to your
outgoing emails and also to your posts to discussion lists
or online forums.
9. Purchase advertising in other ezines.
Run your ad in ezines that you enjoy and reach your target
audience or search ezine directories for ezines that offer
good advertising rates.
Place your ad for at least three issues in a row as
repetition will help you get the most new subscribers from
10. Place f~ree ads in other ezines.
Many ezine publishers allow their subscribers to place a
f~ree ad on a weekly, monthly or per issue basis as a
benefit to subscribing to their publications.
Track your f~ree ads so that you'll know which ad copy
produces the greatest results and which ezines would be good
choices to pay for advertising in or swap ads with.
Article by writer, Ken Hill. Do You Publish an Ezine? Want
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