ArticleseZine Marketing

Article Marketing 202 -- Creating a Viral Lead-Generating Machine

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There is a simple system for creating a viral lead-generating machine. You can follow this system whether you have been marketing for years or for one day.

The simple system that will create a viral lead-generating machine has only three steps:

Step 1: Write and publish articles

Step 2: Distribute articles

Step 3: Articles continue to be distributed virally

This really is the best way for you to promote your business. I promote my business exclusively through article writing and publishing.

The secret of this system is to write a useful, high-content article and send it to your ezine or marketing list and publish it on your website.

You increase readership and traffic by sending your articles to article distribution lists and ezine directories. These directories exist for ezine owners and website owners to pick up free reprintable content to use in their ezine or on their website.

This helps you, because if your article is picked up and distributed by 10 ezine owners who each have 1000 people in their list, your article will be sent to 10 000 people!

When you submit to an articles directory, your article sits there to be picked up and reprinted. You can submit an article tomorrow and it will still be there promoting your business five years from now. Your article can have a shelf life as long as you want, and every time someone reprints your article or finds it in a search, you get free exposure!

Bonus tip: If you include in your resource box that your article can be reprinted anywhere by anyone, anyone who reads your article can reprint it on their website or in their ezine. But be sure to state that permission to reprint requires your resource box to be left intact. This will ensure that your business continues to be promoted.

To continue the above example, if another 1000 people find your article and reprint it, your business will be marketed to 11 000 people-in a very short period of time!

Imagine this process occurring time and time again, with more than one article! Remember that having your articles on more and more websites will increase the possibility that someone will find your articles and do business with you.

So what's holding you back? Start with one article-write it, distribute it, and start all over again. Over time you will create a viral lead-generating machine.

Jeremy M. Hoover owns Hoover Marketing, where he teaches affiliate marketing. Contact Jeremy at with any feedback.

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