***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to
Writing ezine articles is one of the three best promotional methods
that I'd ever know. (search engines and free ebooks are other two
in my experience). Of course your results may be different.
Collect email addresses of ezine publishers that are willing to
receive articles on certain topics.
Search the database on these web sites and collect the email addresses
of ezine publishers who are willing to receive your articles. If you
have a mailing list manager or autoresponder software, you can import
them to your software. Seperate the publishers emails based on the
article topics they want to receive.
You can send your article(s) to these publishers at certain interval
like a month or two. DON'T forget to include a thankyou note for their
***2. SECOND PROMOTIONAL METHOD: Joint ventures with ezine publishers-
Follow 'Win and win' theory. If ezine publishers get something from the
joint venture proposal sure they are gonna agree to your proposal. For
example you have an affiliate program for your product, you can ask the
ezine publishers to join in your affiliate program and send the
advertisement to their subscribers with their affiliate link.
Or publish a free ebook with your product and relevant articles and offer
it to subscribers of ezines. So ezine publishers can give away the
free ebook to their subscribers (remember, ezine publishers now offering
free ebooks to subscribers for sign-ups). So you can use innovative
methods to approach ezine publishers.
***3. THIRD PROMOTIONAL METHOD: Buying ezine ad space-
Sometimes you sign up for an ezine, publishers offer you free ad that run
in one or two issues. Or if you join an ezine co-op, you will get to publish
some free ads in your ezine inexchange of your free ads. Or you can buy
cheap ads like $2 dollar ads. Beleive me. I experimented with all those.
Not even got reasonable click through rate.
Few tips in selecting correct ezine for buying ad space: (Afterall you
are spending money from your pocket. So spend sometime in researching
=Choose the ezine carefully that related to your product.
=Subscribe to that ezine atleast few months. See how the ads are being placed.
=Check the number of subscribers, ad placements, price etc. But remember, It is the click through ratio that is important, not the number of subscribers. Ezine lists with double opt-in supposed to be with loyal subscribers.
=Always track your results of an advertisement. More on ad tracking- http://www.webmasters-central.com/wprofits/tracking.shtml
=Check if the ezine is published on the web simultaneously. Because some ezine publishers will send their ezines through emails and also publish them on their web sites. This will be an advantage for you as your ad will be placed on the web and will pull continuous visitors.
=Placement of ads: Top ads certainly pull more results than bottom ones.
=Writing good headline: Writing a good headline is very important to pull the reader in to the ad. No matter where the ad is placed, attractive headline always matters.
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