Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember.
When choosing a name for your newsletter, make sure its abbreviation is suitable. For example if it's "CNN", you should look for another name because it will confuse your readers.
A good name also describes what your newsletter is about. For example "Affiliate Marketing Insider Tips" is a good name, but "Zapping Tides" is not.
Some people use "the" at the beginning of titles or "newsletter" at the end - like "The Affiliate Marketing Insider Tips Newsletter." But both of these words are unnecessary and just make your title too long and more difficult to remember.
Depending on your newsletter topic and audience, your name can be serious or playful. If you want to choose a playful title, putting an "O" at the end of it makes it funny. An example of such names could be "The Great Gordino" which comes from the publisher's name - Gordon Bryan.
You can browse ezine directories to find many good newsletter names about different topics. You will get many creative ideas from other people's newsletter titles. They have spent a lot of time and effort finding a good name and you can save time by learning from them.
Wish you success!
About The Author: Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find free newsletter templates, creative newsletter ideas, honest reviews, and helpful resources to start your own highly profitable email marketing campaign.