One of his beeps, originally called "Xylophone," needed a new name. "I actually said I'm gonna call it 'let it beep' and of course you can't do anything like that, but I thought yeah, 'so sue me.' And then I thought that's actually the right name," Reekes said. "I'll just have to spell it funny, so I spelled it Sosumi."
He told the lawyers it was a Japanese word that didn't mean anything musical. "That's how that Sosumi beep came around," Reekes explained. "It was really me making fun of lawyers."
Some engineers at Apple were not happy with the change. "Our excuse was it's too risky to take it back out at this point because something could crash," he said. "We just made up some bulls---."
It stuck, and years later Apple even trademarked the start-up sound. It's one of the few sounds that's trademarked, along with the NBC chimes and the Intel signature sound. "Kind of silly right?" Reekes smirked. "I'm playing a c-major chord and it's famous and it's a copyright."
“I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary,” Cook said after being asked if the use of data should be restricted in light of the Facebook incident. “The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn’t exist.”
“We’ve worried for a number of years that people in many countries were giving up data probably without knowing fully what they were doing and that these detailed profiles that were being built of them, that one day something would occur and people would be incredibly offended by what had been done without them being aware of it,” he said. “Unfortunately that prediction has come true more than once.”
JUST ANNOUNCED: @MSNBC & @voxmediainc's @Recode present "REVOLUTION: APPLE CHANGING THE WORLD" ft. @Apple CEO Tim Cook onstage with @karaswisher & @chrislhayes, airing Friday, April 6th at 8:00pm ET on @MSNBC. pic.twitter.com/GjgT5evSRu— MSNBCPR (@MSNBCPR) March 23, 2018
JUST ANNOUNCED: @MSNBC & @voxmediainc's @Recode present "REVOLUTION: APPLE CHANGING THE WORLD" ft. @Apple CEO Tim Cook onstage with @karaswisher & @chrislhayes, airing Friday, April 6th at 8:00pm ET on @MSNBC. pic.twitter.com/GjgT5evSRu
Take this with a pinch of salt because I got it from a new and therefore still "unverified" source but I heard that new red colored iPhone(s) might be on his way... pic.twitter.com/LKkGB99ylK— Steve H. (@OnLeaks) March 23, 2018
Take this with a pinch of salt because I got it from a new and therefore still "unverified" source but I heard that new red colored iPhone(s) might be on his way... pic.twitter.com/LKkGB99ylK
OMG Apple’s latest iPhone X ad includes a shot of the bugged notification bubbles (see thread for explanation)Yes, I did file a radar on this months ago. I think it got closed as dupe. I’m way more concerned that this was signed off for the commercial. pic.twitter.com/4VnuplkQTf— Benjamin Mayo (@bzamayo) March 16, 2018
OMG Apple’s latest iPhone X ad includes a shot of the bugged notification bubbles (see thread for explanation)Yes, I did file a radar on this months ago. I think it got closed as dupe. I’m way more concerned that this was signed off for the commercial. pic.twitter.com/4VnuplkQTf
At Apple, we believe that technology should be accessible to everyone and should provide an experience that serves individual needs. Adding emoji emblematic to users' life experiences helps foster a diverse culture that is inclusive of disability. Emoji are a universal language and a powerful tool for communication, as well as a form of self-expression, and can be used not only to represent one's own personal experience, but also to show support for a loved one.
This new set of emoji that we are proposing aims to provide a wider array of options to represent basic categories for people with disabilities. This is not meant to be a comprehensive list of all possible depictions of disabilities, but to provide an initial starting point for greater representation for diversity within the emoji universe.
Strong demand for low-price 9.7-inch iPad in 2017. iPad shipments hit 43.8mn units in 2017, well above the 35mn units forecast by the market at the beginning of the year. The primary driver was the low-price 9.7-inch model, whose selling points are competitive pricing and a significantly larger panel than those of six- to seven-inch smartphones (iPad mini was a flop because it was replaced by large-screen smartphones). In a bid to strengthen its selling points and to differentiate it more from low-price Android tablets, the new low-price 9.7-inch iPad (starting mass production in 2Q18) will likely support Apple Pencil.
Wow, that's a lot of orders! If I am remembering my college combinatorics course properly, a 10 digit numeric only code would cover 10 Billion orders. Each position in the number has 10 possible values (0-9) and there are 10 values total. Multiplying it out, 1010 = 10 Billion.
Changing the first two positions to letters vastly increases the possibilities. For the first two positions, there are 26 possible choices (a-z), and the remaining 8 positions have the same 10 (0-9) choices. Multiplying it out, 262 * 108 = 67.6 Billion invoices. Since it has taken this long to creep up on 10 Billion, I figure that an additional 67 Billion will last a while.
A new, cheaper MacBook laptop is in the works and likely destined to replace the MacBook Air at a price less than $1,000, but it probably won't be ready in time for next week, the people said. The MacBook Air, introduced about a decade ago, hasn't seen a major change since 2010, the same year the iPad came out. Although the laptop is popular with college students, it has languished as Apple focuses on more expensive Macs.
Seems to be something missing from this (encased) iPad... pic.twitter.com/n0esVAOBkq— Evan Blass (@evleaks) March 23, 2018
Seems to be something missing from this (encased) iPad... pic.twitter.com/n0esVAOBkq
Gimme an L! Gimme a O! Gimme a L! 😂 #Photoshopped #LOLeak pic.twitter.com/9MAtknSU9M— Steve H. (@OnLeaks) March 23, 2018
Gimme an L! Gimme a O! Gimme a L! 😂 #Photoshopped #LOLeak pic.twitter.com/9MAtknSU9M
Good find. I need to have a talk with someone. https://t.co/c41dHZdjEn— Evan Blass (@evleaks) March 23, 2018
Good find. I need to have a talk with someone. https://t.co/c41dHZdjEn
- Unlock a more personal, relevant in-store experience. Get product and session recommendations, see Favorites in stock, and scan and buy accessories right from your iPhone.
- With the Sessions tab, find daily sessions on photography, music, and more to take your creativity further. You can also choose a session based on products you already own.
- Manage your orders in more ways. Now view invoices, edit shipping details and engraving messages, or cancel an individual item in your order.
- Get a better look at the savings that come with buying refurbished products.
- Discover design updates and improvements throughout the app.
It took me years to understand that the value I get from Apple's ecosystem far outweighs its shortcomings. While not infallible, Apple still creates products that abstract complexity, are nice, and work well together. In hindsight, compulsively chasing the "best tech" was unhealthy and only distracting me from the real goal: finding technology that works well for me and helps me live a better, happier life.
And yes I say that it can hang with the latest and greatest systems. In some areas, like with openCL computation, we made it insanely fast. Much faster than an iMac and an iMac Pro. It some areas it plays in the ball park like when transcoding videos. Others seem to show it's age like when exporting Final Cut Pro videos but it does not show it's age when using a FCP workflow like editing, transforming and scrubbing.
Although "over the last five years, the vast majority (86%) of Apple's 8% annual revenue growth was driven by iPhone sales, it is through monetization of Apple's Services business that we see the company still generating mid single digit revenue growth," she said.
Huberty estimated that roughly 60% of revenue growth is now attributable to services. That, coupled with wearables, like the Apple Smart Watch, "will drive almost all of Apple's growth over the next five years," she added.