Mac Rumors

Former Apple Sound Designer Discusses History Behind 'Sosumi', Mac Startup Tone, and Camera Click

Sat, 24 Mar 2018 11:29:35 PDT
In the late 1980s Jim Reekes began working as a sound designer for Apple, creating some of the Mac's most iconic sounds like the "Sosumi" beep, startup chord, and camera/screenshot click. In a new interview with CNBC, Reekes discussed the origins behind each of these sound creations, and what he thinks about the current audio design of Apple devices. Reekes has touched upon these topics before, but they remain interesting for anyone who might not have heard about this part of Apple's history.

Reekes explained that the reason for the name "Sosumi" began with a lawsuit from The Beatles' record label, also named Apple. At the time, Steve Jobs promised that his company would stay focused on computers and not get involved with music, so that the two similarly named companies could coexist.

After Macs added support for audio recording and MIDI (a standard that connects musical instruments to computers), The Beatles sued and forced Reekes to rename any sound effect that had a "musical-sounding name."

Reekes' frustration with the lawsuit eventually led him to the name "Sosumi," because it sounded like "so sue me." Today, Sosumi is still available as an alert sound in the Mac System Preferences.
One of his beeps, originally called "Xylophone," needed a new name. "I actually said I'm gonna call it 'let it beep' and of course you can't do anything like that, but I thought yeah, 'so sue me.' And then I thought that's actually the right name," Reekes said. "I'll just have to spell it funny, so I spelled it Sosumi."

He told the lawyers it was a Japanese word that didn't mean anything musical. "That's how that Sosumi beep came around," Reekes explained. "It was really me making fun of lawyers."
Reekes also looked back on the Mac's original startup tone, which annoyed him "immensely" because the Mac crashed so many times that it was easy to equate the tone with a frustrating situation. Although he didn't have permission to change it, he recorded a new c-major chord in his living room and used The Beatles song "A Day in the Life" as inspiration.

Jim Reekes and the keyboard he used to record the original Mac startup sound via CNBC

Eventually, Reekes managed to sneak the sound into the original Macintosh Quadra computer.
Some engineers at Apple were not happy with the change. "Our excuse was it's too risky to take it back out at this point because something could crash," he said. "We just made up some bulls---."

It stuck, and years later Apple even trademarked the start-up sound. It's one of the few sounds that's trademarked, along with the NBC chimes and the Intel signature sound. "Kind of silly right?" Reekes smirked. "I'm playing a c-major chord and it's famous and it's a copyright."
On the topic of startup sounds, Reekes voiced his disappointment in the lack of any startup chimes on most Macs today, and gave his opinion on the company's current overall sound design. "I haven't really seen much interesting audio coming out of Apple for a while," he said. Reekes left Apple in the late 1990s and is now a consultant and "out of the sound design business."

There are plenty of other tidbits from Apple's sound design history in the interview, including the origins of the camera click heard on Mac screenshots and in the iPhone's camera app, taken from Reekes' old 1970s Canon AE-1. To read more from the interview, visit CNBC's website.

Discuss this article in our forums

Direct Link to Article

Apple CEO Tim Cook Calls for Stronger Privacy Regulations Following 'Dire' Facebook Data Scandal

Sat, 24 Mar 2018 09:31:23 PDT
Apple CEO Tim Cook attended the annual China Development Forum in Beijing on Saturday, during which he called for stronger data privacy regulations following the "dire" Facebook and Cambridge Analytica scandal (via Bloomberg). Last week, it was revealed that the social network let Cambridge Analytica amass data on 50 million Facebook users without their consent, in an effort to target messages to voters during the 2016 presidential election.

Photo of Tim Cook by Giulia Marchi via Bloomberg

On the topic, Cook called for "well-crafted regulation" to protect users:
“I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary,” Cook said after being asked if the use of data should be restricted in light of the Facebook incident. “The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn’t exist.”
Cook went on by stating that Apple has "worried for a number of years" that something like the recent Facebook data scandal might happen. "Unfortunately that prediction has come true more than once," he said.
“We’ve worried for a number of years that people in many countries were giving up data probably without knowing fully what they were doing and that these detailed profiles that were being built of them, that one day something would occur and people would be incredibly offended by what had been done without them being aware of it,” he said. “Unfortunately that prediction has come true more than once.”
A #DeleteFacebook campaign arose quickly on Twitter following news of Cambridge Analytica's actions, which WhatsApp co-founder Brian Acton took part in. Facebook CEO Mark Zuckerberg made an official statement on the events this past week, saying that the company has "a responsibility to protect your data," and that if it can't "then we don't deserve to serve you." He continued, "We also made mistakes, there's more to do, and we need to step up and do it."

Repercussions have begun to hit Facebook, including a lawsuit from Facebook shareholder Fan Yuan, who alleged the company had some knowledge of Cambridge Analytica's data siphoning and made "materially false and/or misleading" claims regarding Facebook's handling of user data. The first step Facebook has taken to attempt to address the issue is a new tool at the top of the News Feed which will let people see which apps have their info and offer up an easy way to revoke permissions.

In other topics at the Beijing forum on Saturday, Tim Cook also briefly touched upon the recent decision by President Trump to place tariffs on Chinese goods. Although the details on the tariffs have yet to be finalized by the U.S. government, Cook said: "The countries that embrace openness do exceptional and the countries that don't, don't...It's not a matter of carving things up between sides. I'm going to encourage that calm heads prevail."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Discuss this article in our forums

Direct Link to Article

What to Expect at Apple's 'Let's Take a Field Trip' Educational Event on March 27

Fri, 23 Mar 2018 13:10:36 PDT
Apple is holding its first event of 2018 on Tuesday, March 27 at the Lane Tech College Prep High School in Chicago. According to invites sent out to members of the media last week, the event will focus on "creative new ideas for teachers and students."

This is Apple's first education-centric event since 2012, hence the unusual location. With most events, we tend to have concrete rumors on what to expect, but things are a little more up in the air with the educational event.

Subscribe to the MacRumors YouTube channel for more videos.

Still, rumors have hinted at several products that could see a refresh at the event, and while some of them may primarily be of interest to schools and educators, there are some products on the horizon all of us have been eagerly anticipating. Announcement possibilities are listed below:

New Lower-Cost iPad

In 2017, Apple released a fifth-generation 9.7-inch iPad that was designed to be a low-cost but powerful alternative to the iPad Pro. The tablet is priced at $329, and in 2018, rumors have suggested Apple could release an iPad with an even lower price point, which would be enticing to schools.

The iPad could be priced as low as $259, $70 less than the starting price of the current 9.7-inch iPad.

Whether this iPad is an entirely new device or just a lower price for the existing 9.7-inch iPad remains to be seen.

Read more about the low-cost iPad in our iPad roundup.

New Low-Cost MacBook or MacBook Air

Along with a lower-cost iPad, Apple may perhaps be planning to introduce some kind of notebook that has a lower price tag, but again, the exact form that this will take is unclear.

KGI Securities analyst Ming-Chi Kuo, who often has insight into Apple's plans, believes Apple is working on a "more affordable MacBook Air," which would perhaps be ideal for an educational market to compete with Google Chromebooks.

Kuo didn't mention whether or not this cheaper MacBook Air would be a price drop on the current MacBook Air or a new machine, nor did he mention potential specs. The MacBook Air is highly outdated, so if changes are indeed planned, updated processors and other internals could be on the horizon.

Other rumors suggest the lower-cost MacBook Air could be priced at $799 to $899, and that price tag would likely be even lower for schools able to make bulk purchases.

The rumors have been confused by a report from DigiTimes suggesting Apple is working on an "entry-level 13.3-inch MacBook." DigiTimes calls the notebook a MacBook, but lists the size of the MacBook Air, and goes on to say that it will feature a Retina display.

Updating the MacBook Air with a Retina display would make it difficult to keep costs low, and it would be a curious choice given the existence of the slimmer 12-inch MacBook line, which does come equipped with Retina displays. For that reason, it's not entirely clear if DigiTimes is talking about an update to the MacBook Air line or the MacBook line. DigiTimes' report says the new notebook would be priced at around $999, which is more expensive than other low-cost MacBook Air rumors.

Just this morning, Bloomberg also said Apple is working on a new MacBook that would cost under $1,000 and would replace the existing MacBook Air, but even that report didn't specify whether this machine would be in the current MacBook Air family or part of the 12-inch MacBook line. What Bloomberg did say, though, is that this machine is not ready, and therefore we may or may not hear about it at the event. It's possible Apple will make an announcement with a launch date to follow, but we also might not see any Mac-related news until WWDC in June.

Read more about the MacBook Air in our MacBook Air roundup.

AirPower and AirPods Wireless Charging Case

The AirPower isn't an accessory that's likely to be marketed to educational institutions, but rumors have been suggesting a March launch for the device, so it's possible Apple will also use its March event to debut some products of interest to the general public.

First announced in September alongside the iPhone X, iPhone 8, and iPhone 8 Plus, the AirPower is an inductive charging mat that's designed to charge Qi-based iPhones, the Apple Watch Series 3, and the AirPods all at the same time using one accessory.

Alongside the AirPower, Apple will also introduce a new AirPods Charging Case that includes new wireless charging capabilities. This revamped charging case will be necessary for AirPods to charge through the AirPower mat.

Existing AirPods owners will be able to purchase the new Charging Case as a standalone accessory, while new AirPods purchases will likely include it.

We don't know what the AirPower will be priced at, but rumors have suggested it could cost somewhere around $199.

See all of our AirPower coverage here.

Revamped Apple Pencil?

There's no real indication that Apple is working on a new Apple Pencil to debut at its education-focused event, but the design of the event invitation sent out to members of the media does appear to have been drawn with an Apple Pencil, and it could be a hint.

It's possible Apple is planning to introduce a lower-cost Apple Pencil that could be used in tandem with the new low-cost iPad, which would indeed be appealing to schools.

Just this morning, KGI Securities analyst Ming-Chi Kuo said Apple Pencil support is likely for the new low-cost iPad, but it's not yet clear if that means Apple plans to add support for the existing Apple Pencil or introduce a new, more affordable model.

If some kind of Apple Pencil announcement doesn't happen at this event, we can perhaps expect to see a new model when Apple debuts new iPad Pros, something we believe will happen either in June at the Worldwide Developers Conference or September alongside new iPhones.

On the chance that Apple is working on an Apple Pencil for its low-cost tablet, it's possible a lower-cost Smart Keyboard could also be included. Adding a keyboard and an input device like the Apple Pencil to the low-cost iPad would add a lot of utility for students.

Read more about the Apple Pencil in our iPad Pro roundup.

iPhone X in New Colors?

If Apple is indeed going to use its March event to focus on products unrelated to education, we could see the iPhone X and perhaps the iPhone 8 and 8 Plus in new colors.

There have been rumors of a "Blush Gold" iPhone X floating around, and just this week, new images of the rumored device surfaced. Apple offered the iPhone X only in Silver and Space Gray at launch, and a new color could perhaps lure new upgraders mid-season.

An alleged "Blush Gold" iPhone X via Benjamin Geskin

In March of last year, Apple introduced a (PRODUCT)RED iPhone 7 and 7 Plus, and it's possible the company could be planning to do the same thing this year, with a (PRODUCT)RED iPhone 8, 8 Plus, and perhaps X.

Read more about the iPhone X in our iPhone X roundup.

iPhone SE 2?

We've been hearing rumors of a new "iPhone SE 2" for some time now, and while it's possible we could see a new iPhone SE at the March event, we don't think it's likely.

While some supply chain sources and sketchier rumor sources have suggested a new iPhone SE 2 is in the works with upgraded internals and other specs, KGI Securities analyst Ming-Chi Kuo does not believe Apple has enough spare development resources to dedicate to an iPhone SE in 2018 given the company's work on the three iPhones planned for September.

A recent rumor from Taiwan's Economic Daily News has also suggested Apple does not have new iPhones planned for the first half of 2018, which would mean no March iPhone SE 2.

If there is a new iPhone SE 2 on the horizon, major design changes and the adoption of features from flagship phones are unlikely given the iPhone SE's position as a low-cost device.

For more information on a potential iPhone SE 2, check out our iPhone SE roundup.

New iPhone Cases and Apple Watch Bands

Apple already announced a new collection of spring Apple Watch bands in new colors, which could go on sale following the educational event. When announced on March 21, Apple said they would be coming later in the month.

Though not announced at the same time, Apple could also launch new iPhone and iPad cases in refreshed colors at the same time.

For more detail on the Apple Watch and Apple Watch bands, check out our Apple Watch roundup.

iOS 11.3 Release With ClassKit Framework

Apple promised to release iOS 11.3 in the spring, and well, it's spring. iOS 11.3 is also near the end of its beta testing period, and thus far we've seen six betas. We haven't had the GM version of iOS 11.3 yet, so it's possible we'll get that instead of an official release on Tuesday. A launch will come shortly after, though.

Though it's received little coverage, iOS 11.3 includes a new Classroom 2.2 app, which is designed to turn the iPad into a powerful teaching assistant to help teachers guide students through lessons.

It also includes a ClassKit framework aimed at helping developers create educational apps that teachers can use with the Classroom app to deliver assignments to students and track their progress.

Classroom 2.2 and ClassKit haven't been announced or covered heavily by Apple, so expect this to be a focal point of the event.

iOS 11.3, of course, brings a whole slew of other updates and features, like iCloud Messages, ARKit 1.5, new Animoji, and a Battery Health feature that will allow customers to better monitor their batteries and battery health as it relates to device performance.

For full details on iOS 11.3, make sure to check out our iOS 11 roundup.

Other Educational Announcements

As this is an educational event, expect other educational announcements. Apple is likely to give us an update on its Everyone Can Code curriculum for students. Apple has coding lessons for high schools and elementary schools, along with a dedicated App Development With Swift curriculum for community colleges, which is a full-year coding course.

The high school where Apple plans to hold its event, Lane Tech College Prep, was featured in a December announcement of the expansion of the Everyone Can Code program to 500,000 students in Chicago. Students at Lane Tech have been learning to build apps with Apple's Swift programming language.

Other Details

There's no guarantee that all of these products will be introduced at Apple's educational event, but it's likely we'll see at least some of them.

Apple does not plan to live stream its educational event, but after it takes place, a video will be uploaded to Apple's event site and event app on the Apple TV. MacRumors will have full coverage of the event, however, along with detailed information on each announcement. Make sure to stay tuned to the website for coverage and follow our Twitter account, MacRumorsLive.

Related Roundups: MacBook Air, iOS 11, iPad

Discuss this article in our forums

Direct Link to Article

PSA: Apple's March 27 Event Won't Be Live Streamed

Fri, 23 Mar 2018 11:55:44 PDT
While Apple often offers a live stream for its special events, the company has confirmed there will be no live stream for the March 27 education-focused event set to take place at Lane Tech High School in Chicago.

Apple today updated the Events app on the Apple TV to add an image of the invitation for the upcoming event and to note that a video will be uploaded later in the day following the conclusion of the event.

Apple has not held an education-focused event since 2012, so we weren't sure what to expect. That event was not streamed either. Given that this is primarily an event for teachers and students rather than regular customers, it isn't a surprise that we'll have no live stream.

MacRumors will offer live coverage of the educational event both here on and on our MacRumorsLive Twitter account, so make sure to visit us on Tuesday if you want to hear about what Apple has in store for schools.
Discuss this article in our forums

Direct Link to Article

Apple's WWDC 2018 Ticket Lottery Ends, Winners Now Receiving Confirmation Emails

Fri, 23 Mar 2018 11:38:14 PDT
The ticket lottery for Apple's 2018 Worldwide Developers Conference ended yesterday morning at 10:00 a.m. Pacific Time, and following the end of registration, Apple has started sending out confirmation emails to winners.

Developers who were lucky enough to win a ticket can expect to see their credit cards charged for the $1,599 over the course of the next few days.

Apple has been using a lottery system to provide developers with WWDC tickets for the last several years due to high demand. There are approximately 5,000 spots open for developers, but Apple gets many more applications than that.

Developers will be able to attend iOS, watchOS, tvOS, and macOS app development sessions and more than 1,000 Apple engineers and executives will be available.

This year's event will start on Monday, June 4 and last through Friday, June 8. On Monday, Apple will host a keynote event to introduce new iOS, tvOS, watchOS, macOS, and HomePod software, and we could be surprised with a few new hardware products as well.

Rumors thus far have suggested we might see updated iPad Pro models with slimmer bezels and a TrueDepth camera system for Face ID functionality, and a less expensive MacBook Air.

Following the keynote event, Apple will make new software updates available to developers and the rest of the week will be spent in technical sessions and hands-on labs.

Developers not selected to purchase a WWDC ticket will be able to watch the keynote session and follow along with technical sessions through the Apple Developer Website and the WWDC app for iPad, iPhone, and Apple TV.

Related Roundup: WWDC 2018

Discuss this article in our forums

Direct Link to Article

Apple CEO Tim Cook to Appear on MSNBC on April 6

Fri, 23 Mar 2018 11:35:20 PDT
Apple CEO Tim Cook will sit down for an interview with Recode's Kara Swisher and MSNBC's Christopher Hayes on Friday, April 6 at 5:00 p.m. Eastern Time, MSNBC announced today.

The interview will be titled "Revolution: Apple Changing the World," with no other details about Cook's appearance at this time.

With no additional information available, it's not clear what Cook's discussion will include, but topics like privacy and data collection are likely to come up given the recent scandal with Facebook and Cambridge Analytica and concerns over the CLOUD Act.

Cook may also spend time discussing the new educational initiatives Apple plans to introduce at its March 27 event, and we could get additional commentary on the consequences of Apple's power management features in older iPhones.

Cook is often tight-lipped about new products, but he could potentially provide some veiled hints on what Apple's working on both this year and in the future.

We'll have coverage of Cook's interview with Recode and MSNBC here on MacRumors on April 6.

Discuss this article in our forums

Direct Link to Article

Quick Takes: (PRODUCT)RED iPhone 8, iPhone 8 Plus, or iPhone X?

Fri, 23 Mar 2018 11:26:43 PDT
In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.

Friday, March 23

1. (PRODUCT)RED edition iPhone 8, iPhone 8 Plus, and/or iPhone X very soon? Steve Hemmerstoffer, who runs the OnLeaks account on Twitter, says at least one red-colored iPhone might be released soon. However, he says his source is unverified, so treat this rumor with a dose of skepticism.

(PRODUCT)RED edition iPhone 7 and iPhone 7 Plus

Rosenblatt Securities analyst Jun Zhang also said Apple may release a (PRODUCT)RED edition of the iPhone 8, iPhone 8 Plus, and/or iPhone X. A year ago this week, Apple unveiled a special (PRODUCT)RED edition of the iPhone 7 and iPhone 7 Plus, so there's certainly some precedence to suggest this rumor may be true.

2. Apple edits iPhone X ad that captured an animation glitch: A week ago, 9to5Mac's Benjamin Mayo noticed the iPhone X ad "Unlock" captured a minor bug causing some text to briefly appear outside of notification bubbles on the lock screen. The bug can be seen in the tweet below or in GIF form over at The Verge.

As it turns out, Apple has quietly edited the video to remove any evidence of the glitch, somehow without re-uploading it to its YouTube channel. The irony is that Apple hasn't fixed the bug in the latest iOS 11.3 beta, but given the attention it has now received, expect that to change soon.

Apple's edited iPhone X ad "Unlock"

For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.

Discuss this article in our forums

Direct Link to Article

Apple Submits New Accessibility Emojis to Unicode Consortium

Fri, 23 Mar 2018 11:15:53 PDT
Apple today submitted a new proposal [PDF] to the Unicode Consortium, suggesting the committee introduce a series of accessibility emojis in future Unicode releases.

As outlined by Emojipedia, Apple has suggested emojis that include a guide dog, a hearing aid, a prosthetic arm and leg, sign language, a person in a wheelchair, and a person with a cane. Apple's full list of proposed emojis can be seen in its proposal document.

Image via Emojipedia

In its proposal, Apple says it is aiming to better represent individuals with disabilities to provide a more inclusive experience for all. Apple also says this is not an exhaustive list of "all possible depictions of disabilities," but is rather designed to be "an initial starting point."
At Apple, we believe that technology should be accessible to everyone and should provide an experience that serves individual needs. Adding emoji emblematic to users' life experiences helps foster a diverse culture that is inclusive of disability. Emoji are a universal language and a powerful tool for communication, as well as a form of self-expression, and can be used not only to represent one's own personal experience, but also to show support for a loved one.

This new set of emoji that we are proposing aims to provide a wider array of options to represent basic categories for people with disabilities. This is not meant to be a comprehensive list of all possible depictions of disabilities, but to provide an initial starting point for greater representation for diversity within the emoji universe.
To create the emoji suggestions, Apple teamed up with the American Council of the Blind, the Cerebral Palsy Foundation, and the National Association of the Deaf. Its initial proposal focused on people in four categories: Blind and Low Vision, Deaf and Hard of Hearing, Physical Motor, and Hidden Disabilities.

Apple says its proposal is a "significant step forward in representing more diverse individuals," and that the company hopes it will "spark a global dialogue around better representation for people with disabilities."

Apple is well-known for its dedicated work on making its products accessible to all users, with a suite of Accessibility features built into all of its iPhones, iPads, Macs, and more. Apple maintains a dedicated Accessibility section on its website where it shares details on available Accessibility features and stories of people who have improved their lives with Apple products.

The Unicode Consortium has already finalized the Emoji 11.0 characters that will be adopted by smartphone companies later this year, but Apple's proposed characters could be added to Emoji 12.0, set to be released in 2019.

Discuss this article in our forums

Direct Link to Article

MacRumors Giveaway: Win a USB-C Clamp Hub Pro for the 2017 iMac or iMac Pro

Fri, 23 Mar 2018 11:02:24 PDT
For this week's giveaway, we've teamed up with Satechi to offer MacRumors readers a chance to win a USB-C Clamp Hub Pro that's designed for the 2017 iMac and iMac Pro.

Priced at $49.95, the Clamp Hub Pro plugs into one of the Thunderbolt 3 ports on an iMac or iMac Pro and attaches right to the bottom of the display to put additional ports right where you need them.

Because the Clamp Hub Pro attaches cleanly to the bottom of the iMac or iMac Pro with an adjustable knob, it adds ports without cluttering your desktop or adding visible bulk to the machine. Beyond plugging it into a Thunderbolt 3 port, no additional installation is required.

The Clamp Hub Pro features a USB-C port (for data only), 3 USB-A ports to attach USB-A peripherals, a microSD card slot, and a standard SD card slot. Clamp Hub Pro comes in either Space Gray or Silver, so it can match the traditional iMac and the Space Gray iMac Pro.

The USB-C port supports transfer speeds of up to 5Gb/s, as do the three USB-A ports, while the two card slots support transfer speeds of up to 104Mb/s. The Clamp Hub Pro is compatible only with the iMac and the iMac Pro, which are the only two desktops with USB 3.

We have 10 of Satechi's Clamp Hub Pro accessories to give away to MacRumors readers. To enter to win, use the Rafflecopter widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winners and send the prizes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older and Canadian residents (excluding Quebec) who have reached the age of majority in their province or territory are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

a Rafflecopter giveaway
The contest will run from today (March 23) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on March 30. The winners will be chosen randomly on March 30 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

Discuss this article in our forums

Direct Link to Article

New Low-Cost 9.7-Inch iPad May Support Apple Pencil

Fri, 23 Mar 2018 10:28:59 PDT
Apple's new low-cost 9.7-inch iPad may include support for the Apple Pencil, according to a new note to investors shared this morning by KGI Securities analyst Ming-Chi Kuo.

Kuo says that he expects Apple Pencil shipments will rise to 9 to 10 million units in 2018 "given that the new low-cost iPad may support Apple Pencil." Kuo says Apple may add Apple Pencil support in order to differentiate the low-cost iPad from competing low-cost Android tablets.

Strong demand for low-price 9.7-inch iPad in 2017. iPad shipments hit 43.8mn units in 2017, well above the 35mn units forecast by the market at the beginning of the year. The primary driver was the low-price 9.7-inch model, whose selling points are competitive pricing and a significantly larger panel than those of six- to seven-inch smartphones (iPad mini was a flop because it was replaced by large-screen smartphones). In a bid to strengthen its selling points and to differentiate it more from low-price Android tablets, the new low-price 9.7-inch iPad (starting mass production in 2Q18) will likely support Apple Pencil.
There have been no previous rumors suggesting the low-cost iPad will include Apple Pencil support, but there was speculation that it could based on the design of the event invite that Apple sent out to members of the media.

The invitation includes an Apple logo that's clearly been drawn using the Apple Pencil, which led people to think that the low-cost education-focused iPad might support Apple Pencil. It's not clear if Apple will offer schools the existing Apple Pencil or introduce a new, more affordable version if the company is indeed planning to debut a lower-cost iPad that works with the accessory.

Adding Apple Pencil support to the low-cost iPad would allow Apple's tablet to better compete with the Chromebooks that are popular in schools, providing the ability for students to draw and write directly on the iPad's screen with a fast, reliable tool.

Though Kuo does not mention the possibility, if Apple is planning to add Apple Pencil support to the low-cost iPad, some kind of keyboard could also be included. With Apple Pencil support and an included keyboard accessory, iPads would be a far more appealing option for schools.

Rumors have suggested Apple is working on a more affordable iPad targeted at the educational market. The new device could perhaps be priced as low as $259, down from the current $329 price tag for the 5th-generation iPad.

Kuo believes 9.7-inch iPad shipments will account for more than 70 percent of all iPad shipments in 2018, which will have a positive impact on Apple Pencil shipments. He expects Apple will begin shipping new iPad Pro models with TrueDepth camera systems during the "around" the third quarter of 2018, which suggests a September debut.

In addition to the low-cost iPad, Kuo's note also mentions Apple Pencil support for future iPhones. He believes the likelihood of such a feature "may increase with future iPhone screen size being enlarged," but he does not believe the 2018 iPhone models will support Apple Pencil.

Related Roundups: iPad Pro, iPad, 2018 iPhones

Discuss this article in our forums

Direct Link to Article

Toyota Continues CarPlay Rollout With 2019 Corolla Hatchback

Fri, 23 Mar 2018 09:52:33 PDT
Toyota today announced that CarPlay will be a standard feature in the all-new 2019 Corolla Hatchback in the United States.

CarPlay and Amazon Alexa, but not Android Auto, are built into the vehicle's Entune 3.0 system with an eight-inch touchscreen, Siri Eyes Free, AUX, a USB 2.0 port, and hands-free phone calls and music playback via Bluetooth. A tray with optional Qi-based wireless charging is built in to hold the iPhone.

Toyota is debuting the 2019 Corolla Hatchback at the New York International Auto Show next week. The vehicle will be available at dealerships across the United States in summer 2018. Pricing and exact availability has not been disclosed.

Toyota was one of the last major automakers that didn't support CarPlay. That changed in January, when the company introduced the 2019 Avalon as its first vehicle compatible with Apple's in-car software platform, which provides convenient access to Phone, Maps, Messages, Music, Podcasts, and select third-party apps.

Toyota has yet to reveal any other CarPlay vehicles, but if the 2019 Corolla Hatchback is compatible, then the 2019 Corolla sedan likely will be too. The 2019 Camry and 2019 Sienna will also likely feature CarPlay given the 2018 models of those vehicles are already equipped with the Entune 3.0 system.

Lexus vehicles with the Enform 2.0 system will also support CarPlay. Unfortunately, a spokesperson for Toyota told MacRumors that it doesn't have any plans to support CarPlay in pre-2019 vehicles or other countries at this time.

Related: Toyota and Lexus to Offer CarPlay in Select 2019 Vehicles and Beyond in United States

Related Roundup: CarPlay
Tag: Toyota

Discuss this article in our forums

Direct Link to Article

Bank of America Analyst Says Apple Plans to Launch Foldable iPhone in 2020

Fri, 23 Mar 2018 07:57:38 PDT
Apple plans to launch a foldable iPhone two years from now, according to Wamsi Mohan, an analyst at Bank of America Merrill Lynch.

A fan-made foldable iPhone concept

Mohan shared his prediction in a research note obtained by CNBC after spending a week in Asia meeting with companies in Apple's supply chain. He expects the foldable iPhone will launch in 2020 and said it could potentially "double up as a tablet," suggesting the device could expand to have an iPad-like form factor.

This isn't the first time we've heard this rumor. Back in December 2016, a Korean report said LG Display was developing and mass-producing foldable displays for smartphones. And, as of October 2017, it appears that LG Display has reached an agreement to supply Apple with its foldable displays for future iPhones.

LG has shown off various futuristic-looking curved and foldable display prototypes over the past three years, including one with a book-like design and another that can be rolled up like a newspaper. Both designs take advantage of the flexible property of OLED displays, compared to rigid LCD screens.

For that reason, the iPhone X is a good start on the path towards a foldable iPhone, should one ever materialize.

While not visible, the iPhone X actually has a flexible OLED display that curves behind itself on the inside of the device. The curved portion houses the display controller chip, and this clever engineering feat allows the iPhone X to have a slimmer bottom bezel, which is normally where the chip is located.

iPhone X's flexible OLED display

A foldable iPhone would require further innovation. If the device can be rolled up like a newspaper, then components like the logic board and battery would need to be flexible enough to bend rather than buckle. But if it only folds in half, then components could still be rigid and connected with flex cables.

Apple applied for a foldable display patent last year and is likely researching ways to create a foldable iPhone, but that doesn't guarantee we'll ever see a consumer-facing product. 2020 might be an overly ambitious timeframe, too, but technology can change a lot in two years, so we'll have to wait and see.

Discuss this article in our forums

Direct Link to Article

Apple's Sales Have Grown So Much That It's Running Out of 10-Digit Invoice Numbers

Fri, 23 Mar 2018 07:04:28 PDT
Currently, when Apple sends an invoice to its customers and business partners, the recipient gets an invoice number that is entirely numeric and spans 10 digits.

According to a post on Reddit citing a letter from Apple called "Change in Invoice number format," the company has drafted so many invoices that it's close to going through all possible permutations for these 10-digit numeric codes, necessitating a switch to an alphanumeric system.

This means that instead of a basic 10-digit number, Apple's system will now include two alphabet characters followed by eight numbers, for example: "AB12345678." These changes will begin applying to all invoices issued "approximately after the third week of February 2019."

Image via jwildman16 on Reddit

As explained in the Reddit thread on the topic, there are a total of 10 billion possible invoice numbers available to Apple through its current 10-digit all-numeric system, suggesting Apple is nearing 10 billion invoices sent worldwide for as long as it's used this system. Apple sends an invoice every time an order is made on the Apple Store app, website, or in-store, with each order receiving a unique invoice code.

When adding in two letters to the beginning, Apple's invoice code possibilities increase to around 67.6 billion. Redditor nalexander50 explained the math in greater detail:
Wow, that's a lot of orders! If I am remembering my college combinatorics course properly, a 10 digit numeric only code would cover 10 Billion orders. Each position in the number has 10 possible values (0-9) and there are 10 values total. Multiplying it out, 1010 = 10 Billion.

Changing the first two positions to letters vastly increases the possibilities. For the first two positions, there are 26 possible choices (a-z), and the remaining 8 positions have the same 10 (0-9) choices. Multiplying it out, 262 * 108 = 67.6 Billion invoices. Since it has taken this long to creep up on 10 Billion, I figure that an additional 67 Billion will last a while.
With yesterday's update to the Apple Store iOS app, the company also made it possible to get to your order invoices from within the app. To do so follow these instructions: open the app, tap the circular profile symbol at the top right of the Discover tab, scroll down to My Orders, tap on one, tap Print Invoice, then sign in to your Apple ID. On the invoice, the invoice number is located in the Additional Information section at the very bottom of the page.

Discuss this article in our forums

Direct Link to Article

Mark Gurman: Cheaper iPad to Debut Next Week, Sub-$1,000 MacBook Likely Not Ready Yet

Fri, 23 Mar 2018 05:34:30 PDT
Apple plans to introduce a cheaper iPad next week that should appeal to the education market, and new software for the classroom, according to Bloomberg News' Mark Gurman. The new products should be announced at Apple's education-themed event on Tuesday at Lane Tech College Prep High School in Chicago.

Apple is also said to be working on a new, lower-priced notebook, likely to replace the MacBook Air with a sub-$1,000 price in the United States:
A new, cheaper MacBook laptop is in the works and likely destined to replace the MacBook Air at a price less than $1,000, but it probably won't be ready in time for next week, the people said. The MacBook Air, introduced about a decade ago, hasn't seen a major change since 2010, the same year the iPad came out. Although the laptop is popular with college students, it has languished as Apple focuses on more expensive Macs.
At first glance, it would appear that Gurman is referring to a lower-priced 12-inch MacBook, as many people believe that Apple will eventually phase out the MacBook Air. However, the "MacBook laptop" wording is perhaps intentionally vague, in case it does end up being a cheaper MacBook Air.

12-inch MacBook models currently start at $1,299, and were last updated with Kaby Lake processors and faster graphics in June 2017. MacBook Air starts at $999 and hasn't received a meaningful update since March 2015.

Earlier this month, KGI Securities analyst Ming-Chi Kuo said Apple plans to launch a more affordable MacBook Air in the second quarter of 2018, which essentially runs between next week and the end of June. WitsView researcher Yubin Qiu estimated the notebook could start at $799 to $899 in the United States.

Gurman said the new MacBook "probably won't be ready in time for next week," suggesting it won't be unveiled at the Chicago event. Of course, Apple could still mention the notebook at the event, even if orders begin later.

Gurman nor Kuo have elaborated on what we can expect from the new MacBook or MacBook Air, whichever it ends up being, but it's reasonable to assume that we'll see a bump to the processors and graphics. If it's a new MacBook Air, a Retina display is also a possibility, but that may go against the sub-$1,000 price.

Apple hasn't specified if the Chicago event will be live streamed. MacRumors will provide coverage on Tuesday at 10:00 a.m. Central Time.

Related Roundups: MacBook Air, MacBook

Discuss this article in our forums

Direct Link to Article

Case Maker's Rendering Depicts iPad Pro With No Home Button, Slimmer Bezels [Update: Fake]

Thu, 22 Mar 2018 18:40:13 PDT
Noted leaker Evan Blass this evening tweeted a mysterious render of an iPad that features slimmer bezels, no Home button, and no notch with space for a camera.

Blass did not provide any information on the render, aside from the cryptic message "Seems to be something missing from this (encased) iPad..." which perhaps hints that he received the render from a case maker. Blass typically only shares leaks that he believes are from credible sources.

Case manufacturers often create renders and dummy models of devices ahead of their debut in order to be the first to come out with new accessories and cases for freshly launched devices. Much of the time, these kinds of leaks are accurate because there's a lot of money at stake, but there can be serious misses.

In this case, with no accompanying information, there's no way to determine whether or not this design is indicative of what a future iPad might look like. There is no notch or cutout for the camera, and the device is depicted running an older version of iOS, but for a simple rendering to show off a case, these features wouldn't matter. The lack of a front-facing camera and no visible notch in this particular render, if accurate, are not indicative of Apple's plans.

Rumors have indeed suggested Apple is working on an iPad Pro that's similar in design to what's pictured in the rendering. Apple is said to be planning to launch an iPad Pro with thinner bezels, a faster processor, a custom Apple-built GPU, and most importantly, Face ID.

With Face ID, the next-generation iPad Pro will not need a Home button, providing more room for the display. Future iPad Pro models are expected to come in physical sizes similar to the existing 10.5 and 12.9-inch iPad Pro models, and based on icon spacing, the rendering appears to depict the larger iPad Pro.

Exact display sizing for future iPad Pro models is unknown as of yet, but a recent rumor from Taiwan's Economic Daily News has suggested the smaller of the two tablets could feature an 11-inch display. Apple would not need to increase the actual size of the iPad Pro to introduce a larger display if the bezels are smaller.

Apple is believed to be planning to introduce new iPad Pro models sometime in the second half of the year. Bloomberg has suggested the devices will debut sometime after June, perhaps in September, while other sources have predicted a June WWDC launch.

Update: It appears the "rendering" is a fake photoshopped image, as it spotted in an auction listing for a 10.5-inch iPad Pro case along with the original image that was photoshopped. Evan Blass has deleted his original tweet.

Discuss this article in our forums

Direct Link to Article

Apps and Tools for Recording High-Quality Music on Your iPhone

Thu, 22 Mar 2018 15:06:25 PDT
In our latest video, available over on our YouTube channel, we took a look at apps and tools that are designed to help musicians use their iPhones and iPads to work on their craft and record high-quality music while wherever they are.

This is a bit of a niche video, but it is suitable for new musicians and those who want to find tools to better take advantage of their mobile devices.

Subscribe to the MacRumors YouTube channel for more videos.

Apple's GarageBand is the first app you'll want to delve into if you're new to making music on the iPhone, as it's loaded with different instruments for you to experiment with.

Music Memos, an app that's always gone under the radar, is super useful for recording song lyrics or making notes on your compositions. There's a one-tap record button so it's easy to get started, and Music Memos will record the exact notes you're playing so you can come back to your work in the future.

For actually recording high-quality audio that's similar to what you'd get in a studio, the iPhone's microphone just isn't good enough. You're going to want an accessory like iZotope's Spire Studio, which is basically a miniature recording studio that can go anywhere. It's not cheap at $349, but it can capture great sound.

There are tons of other apps and tools out there, so if you're a musician who records with an iPhone or iPad, make sure to let us know which accessories and apps you prefer to use in the comments.
Discuss this article in our forums

Direct Link to Article

Apple Store App Gains Major Update With Refreshed Design, Sessions Tab, and 'More Personal' In-Store Experience

Thu, 22 Mar 2018 14:18:16 PDT
Apple today updated its Apple Store app, introducing new design changes and improvements to its dedicated iOS portal for purchasing Apple products both online and in retail Apple Stores.

Version 5.0 of the new Apple Store app includes what Apple describes as a "more personal, relevant in-store experience" with product and session recommendations, in-stock notices for products marked as favorites, and the option to scan and buy accessories right from the iPhone.

There's a new sessions tab, which is designed to allow users to find daily Apple Store sessions covering photography, music, and more, along with sessions based on owned products.

A revamped section for orders allows users to view invoices, edit shipping details and engraving messages, and cancel an individual item in an order that includes multiple items.

Apple says the app also offers a "better look" at the savings that customers can get when purchasing refurbished products.
What's New:
- Unlock a more personal, relevant in-store experience. Get product and session recommendations, see Favorites in stock, and scan and buy accessories right from your iPhone.
- With the Sessions tab, find daily sessions on photography, music, and more to take your creativity further. You can also choose a session based on products you already own.
- Manage your orders in more ways. Now view invoices, edit shipping details and engraving messages, or cancel an individual item in your order.
- Get a better look at the savings that come with buying refurbished products.
- Discover design updates and improvements throughout the app.
The Apple Store app can be downloaded from the App Store for free. [Direct Link]

Discuss this article in our forums

Direct Link to Article

Quick Takes: The Comfort of Apple's Ecosystem, Using a 2009 Mac Pro in 2018, and More

Thu, 22 Mar 2018 14:14:31 PDT
In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.

Thursday, March 22


Image Credit: MacStories

1. Erasing Complexity: The Comfort of Apple's Ecosystem: MacStories editor-in-chief Federico Viticci explains how, after years of testing competing products and ecosystems, he has decided to fully embrace Apple's ecosystem given the simplicity and integration of apps, services, and hardware.
It took me years to understand that the value I get from Apple's ecosystem far outweighs its shortcomings. While not infallible, Apple still creates products that abstract complexity, are nice, and work well together. In hindsight, compulsively chasing the "best tech" was unhealthy and only distracting me from the real goal: finding technology that works well for me and helps me live a better, happier life.
2. Retro Review: 2009 Mac Pro in 2018: iMore's Anthony Casella examines whether the 2009 Mac Pro, upgraded with dual Radeon RX 580 GPUs, is still a capable machine in 2018 compared to a 2014 iMac and entry-level iMac Pro, based on transcoding HD video, rendering video in Final Cut Pro, and gaming.

Image Credit: iMore

Casella notes that his article isn't intended to be a scientific comparison, but rather more of a fun project to see if a nine-year-old workstation can still keep up in 2018, if someone were to have upgraded its components over the years instead of buying a whole new system. His answer is very much "yes."
And yes I say that it can hang with the latest and greatest systems. In some areas, like with openCL computation, we made it insanely fast. Much faster than an iMac and an iMac Pro. It some areas it plays in the ball park like when transcoding videos. Others seem to show it's age like when exporting Final Cut Pro videos but it does not show it's age when using a FCP workflow like editing, transforming and scrubbing.
3. Samsung Galaxy Note 9 to adopt in-display fingerprint scanning: sources: "Samsung Display has prepared three or four solutions for Samsung Electronics to embed the fingerprint sensor inside of the main display, and both are seriously considering one of the solutions," a source told The Korea Herald.

Samsung wouldn't be the first smartphone maker to achieve the feat, as Chinese company Vivo released the X20 Plus UD with an in-display fingerprint scanner in January. The smartphone is the result of a collaboration between Vivo and Synaptics, which could also be working with Samsung for the Note 9.

Apple was widely rumored to embed Touch ID into the iPhone X's display, but as it turned out, the company chose to ditch the fingerprint scanner entirely in favor of Face ID. And with a trio of new iPhone models with Face ID expected to launch later this year, it doesn't look like Touch ID has a long future.

Other Links

  • The Loop Bash at WWDC 2018: The party will be held at The Ritz, a nightclub around the corner from the San Jose Convention Center, on June 4, 2018, from 8:00 p.m. to 12:00 a.m. Pacific Time. The Loop will make an announcement on how to RSVP for the party as WWDC draws closer.
  • Meet Haben Girma, a blind-deaf rights lawyer changing tech and design: Mashable's Kerry Flynn interviews disability rights lawyer Haben Girma, who is deaf and visually impaired, about the need for more commitment to accessibility in tech by businesses and entrepreneurs. There are a few quotes from Apple's accessibility director Sarah Herrlinger.
  • Clipboard API Improvements: Apple has added a new entry to its WebKit blog that provides a technical overview of recent improvements made to the Clipboard copy-and-paste API that enables web apps to more seamlessly integrate with native apps on macOS and iOS.

For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.

Discuss this article in our forums

Direct Link to Article

Apple Shares New 'Fly Market' iPhone X Video Focusing on Apple Pay

Thu, 22 Mar 2018 12:13:43 PDT
Apple today shared a new iPhone X video on its YouTube channel, which is designed to highlight Apple Pay payments approved with Face ID.

Called "Fly Market," the video is set to the song "Back Pocket" by Vulfpeck. It features a man dancing through an open air market making purchases with just a look. Every item he looks at flies onto his body like magic.

Apple Pay on iPhone X is unique because purchases are approved with Face ID rather than Touch ID. Making a purchase is as simple as looking at the iPhone to unlock it using facial recognition, and then clicking twice on the Side button.

"Fly Market" is the second video Apple has released in recent weeks showing off Face ID on the iPhone X. The first video, "Unlock," was done in the same vein, with Face ID on the iPhone X causing everything in the surrounding area to unlock.

Related Roundups: Apple Pay, iPhone X
Buyer's Guide: iPhone X (Buy Now)

Discuss this article in our forums

Direct Link to Article

Apple's Services Category Set to Be the Company's Main Revenue Driver Over the Next Five Years

Thu, 22 Mar 2018 10:51:20 PDT
Apple's services revenue is growing at a rapid pace and is on track to be the company's primary revenue driver in the future, according to a note Morgan Stanley analyst Katy Huberty shared with investors this morning (via Business Insider).

Huberty believes that over the course of the next five years, services revenue growth will contribute more than 50 percent of Apple's total revenue growth. The iPhone, meanwhile, will make up just 22 percent of revenue growth during the same time period, despite the fact that it's contributed 86 percent of Apple's revenue growth over the past five years.

Although "over the last five years, the vast majority (86%) of Apple's 8% annual revenue growth was driven by iPhone sales, it is through monetization of Apple's Services business that we see the company still generating mid single digit revenue growth," she said.

Huberty estimated that roughly 60% of revenue growth is now attributable to services. That, coupled with wearables, like the Apple Smart Watch, "will drive almost all of Apple's growth over the next five years," she added.
For the last several years, Apple's services category has been setting continual quarterly revenue records thanks to its rapid growth. In the first fiscal quarter of 2018, for example, services brought in $8.5 billion, up 18 percent year over year.

The services category includes iTunes, the App Store, Apple Music, iCloud, Apple Pay, and AppleCare.

According to Huberty, services revenue is at roughly $30 per device, up from $25 two years ago, but that might not be an accurate reflection of actual spending. Most Apple users do not currently pay for services, which could mean that revenue per active user is well above and "possibly double" the $30 metric.

Just 18 percent of Apple's total device installed base subscribe to paid Apple services, which means there's a lot of potential for growth in recurring revenue sources. Apple Music, iCloud, and Apple Pay are all services that Huberty believes have yet to be fully monetized.

Apple Music, as an example, has seen considerable growth since its launch and now boasts over 36 million subscribers. Just 2.9 percent of Apple customers subscribe, however. Apple Pay usage is also low, despite the fact that it's available in more than 50 percent of retail locations in the United States.

According to Huberty, Morgan Stanley is confident in Apple's growth through services monetization, with the firm setting a price target of $203 on Apple shares, which are currently trading at ~$170.

As Tim Cook often says, Apple's services category has already reached the size of a Fortune 100 company, and Apple has set a goal to double its 2016 services revenue by 2020, a target the company is well on its way to hitting.

Discuss this article in our forums

Direct Link to Article