Many affiliate programs usually provide special web pages for their affiliates. This is one of the reasons why it may appear very strange, at first, that most top affiliates and the high earners from affiliate programs will most certainly always have their own websites, complete with their own domains specifically for promoting a certain affiliate program that they are involved in.
Why should these affiliates spend the extra money for a website, and even a domain name that both come with their own heavy demands when they already have so much visibility already through an affiliate program website? Actually there are a number of reasons.
Having your own website and domain will tend to attract more traffic than an affiliate site
A domain is bound to attract much more traffic than a long affiliate address. When surfers see what looks like a registered domain name, they will tend to take the site much more seriously than if they were to see the rather long affiliate website address. The affiliate can even ensure that they select a name that will be quickly picked up by search engines to give the site a high ranking.
It is possible to carefully monitor where the traffic is coming from
One of the major weaknesses of the vast majority of ordinary affiliate websites lies in the fact that it is not possible to analyze traffic and establish exactly where it is coming from. You would need to install some code and most affiliate sites do not give access to codes of the pages that they supply to their affiliates. The result is that folks are forced to operate blindly. Even as they instigate various advertising methods to get traffic to their sites, there is really no way they can track their visitors.
One of the most effective Internet marketing methods calls for the constant analysis of your traffic to establish where they have come from. The idea here is to find further ways and means of reaching that particular market niches. In this way you will find that your site traffic is constantly on the increase.
It becomes possible to harvest email addresses
With your very own affiliate website, it becomes a lot easier to collect names and email addresses from visitors to the affiliates independent website. It is usually not possible to do this from an affiliate website. When you do not do this, you fail to make efficient and maximum use of the leads you generate through your website and from all the marketing efforts you make to attract traffic. A person harvesting email addresses and building an opt-in email list is bound to make much more sales from lower traffic than a person with a much larger volume of traffic who does not build an opt-in email list.
It has been established that buyers usually need to be exposed to any product or service that you are advertising, several times before they can make a decision to buy. Emails are a great way to do this, and the only legal way to send out mass email is through permission marketing of using safe lists or your very own opt-in email list. This is a list of persons who have opted in to receive the latest updates and developments. This is naturally the more effective option.
There are various ways of harvesting email addresses from regular visitors to your affiliate website. You can offer an amazing free e-course or offer to send them some free fascinating software in return for their email address that you can then use to market to them again and again. It really is not surprising that top affiliates and top earners from affiliate programs insist on having their own websites and domains.
Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.