There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life. If you publish a business blog, you posts good content, articles, breaking news or just about anything to build awareness of what you are selling.

Publishing a business blog gives your subscriber or prospect a chance to get to know you better. Through your blog, you can explain how your life has changed due to the product or service that you are selling. This can potentially help you to secure a sale. A blog can also be highly interactive if you also allow comments and for all to see. For sure, blogging provides a good avenue to establish some level of trust and security for an online prospect who has never met you.

Here are top 10 ways to get people to read your business blog:

1. Have a general theme and state this theme at the top or in a prominent location in your blog. Creating a general theme helps attract a group of targeted readers. However, do strike a balance. You don't also want too narrow a theme. Otherwise, you may find yourself having difficulty finding new things to talk about in your blog every few days.

2. Be current in what you post. Don't report about events that happen one year ago. You can refer to the particular event if relevant and/or via a link. For these past events, assume that people already know about them.

3. Keep a regular schedule. When readers return to your blog, they want to read about something new. Be sure to manage your readers' expectations.

4. Post frequently. Search engine spiders love sites that are constantly updated with fresh content. At the very least, posting once every few days is a good idea.

5. Keep your posts short and clear. Don't post long essays. Blog readers are known to like to zip in and out of online diaries. Keep your long essays to articles that you can publish on a separate webpage or in your newsletter.

6. Make your tittle keyword-rich. This helps in getting your posts better ranked by search engine spiders via the keywords that you use.

7. Post interesting content. No one is going to be interested in what you ate for breakfast. Not unless you are maintaining a food blog and you want to post your breakfast recipe! Making your content interesting will ensure that your readers continue to read your blog loyally.

8. Have a unique perspective. Readers are interested to know what you think. If you are offering your opinion, be sure that you are able to qualify them.

9. Take note of your language and grammer. Even if you are posting an opinion. It is always safer to write in proper English if you are hoping to monetize from your blog.

10. Don't forget to have a RSS feed. RSS means "Rich Site Syndication". To increase readership and distribution, this is one thing that you must not omit in doing.

Evelyn Lim is the publisher of a popular ezine "Mapping You to Success". The newsletter is aimed at all aspiring e-business owners. Her newsletter is jam packed with articles, free tips and resources. To subscribe to her newsletter, please visit http://www.e-BizMap.com. She also publishes a business blog at http://www.EvelynLim.com.