Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run.

While it's admirable to let your uncle's wife's cousin take a crack at designing your logo, it might not be very wise - especially if it's not what they do professionally day-in and day-out. You don't let just anyone contact your best clients. Nor do you let just anyone develop your mission statement. You get the idea here. The good news is that there are now many online, cost-effective ways to have a professional work on your design projects (eg., http:// www.bullseyelogo.com). You get high-quality without having to pay the traditional ad agency prices.

? A new business must compete with established companies. A quality logo is one of the easiest ways to gain credibility and professionalism right from the start, when you need it most.

? A new business usually has to attract customers away from competitors. A distinctive logo stands out in peoples minds, and is much easier to remember than a name alone.

? A logo adds visual appeal to any document or website, and increases the impact of your promotional materials.

? Eventually, the time will come when the need for a professional logo is evident. Having already begun to establish the presence of your company, you now risk diminishing your existing brand equity. Additional money will have to be spent to promote the change or introduction of your logo, in order to avoid loss of business due to confusion.

Get off to a great start!

A well designed logo signals the existence of a company, its strength, services and products offered. The aim is to create a lasting impression on a customer's mind. A stong identity becomes your SILENT SALESMAN 24/7! That's a great way to get your business off the ground.

Article written by: Umberto Micheli http://www.bullseyelogo.com

Umberto Micheli is the Creative Director at Bullseyelogo., a logo design firm that designs high quality corp. logo design and corporate identity packages for businesses worldwide.