So few really understand the drives and motivations of entrepreneurs. Many write about them, some lecture and teach about what they are, how they operate and what they have achieved; yet so few really understand them. So many fail to realize the dedication and sacrifice it takes to win at that level and the super stars are so rare that one just has to look in awe. One of the greatest stories of Entrepreneurial success is that of Jack Taylor who founded Enterprise Rent-A-Car. I therefore recommend this book about the History of Enterprise Rent-A-Car Book is;

"EXCEEDING CUSTOMERS EXPECTIONS- The Story of Enterprise Rent-A-Car" Stan Burns Published by Greenwich Publishing.

Jack Taylor was the of Executive leasing, which turned into Enterprise Rent-A-Car. Before starting Enterprise Rent-A-Car with the help and additional money of his friends dad, Jack was a Navy fighter Pilot flying in WWII a Hellcat. Enterprise is known for its great young and aggressive workforce, mostly recruited from College. It is an MBA grinder job where you must prove yourself to be promoted and the History of Enterprise Rent-A-Car, proves they promote from within, as a matter of fact its current CEO and CFO both started out washing cars. Many great people as history will reveal started out washing cars. I can name quite a few on our own team. Jack started out in St Louis and then moved on to other major cities to develop a great Nationwide company now worth over 5 billion in assets and guess what? It is a private company not public. Here is a previous post of a few days ago as part of this post; Enterprise Rent-A-Car

I believe this to be a great company, not only because it is one of our customers, but because they do try hardest. I am a little offended by the article in Nov. 2001 of Forbes, which had a little fault with Enterprise Rent-A-Car. One needs to learn reality of highly motivated companies and not condemn or even hint at possible condemnation of what they do not understand before putting finger to keyboard. Enterprise Rent-A-Car is great and they deserve their success. GE would have done the same thing, so would Microsoft, the US Marines and anyone of our franchisees or anyone on our team including me. (I own the company; www.CarWashGuys.com ). You do not get to be one to the top 10 Private companies in the World by being a pansy ass. Their current CEO and CFO both started at the bottom of the company and worked up to those positions. And guess what they started out by; washing cars. I tell you there is no better company in the auto business to be associated with. Trying harder may sound good, but winning because you try hardest is the best. Vince Lombarde says;

"Winning is not a sometime thing; it's an all the time thing. You don't win once in a while; you don't do things right once in a while; you do them right all the time. Winning is a habit. Unfortunately, so is losing. There is no room for second place. There is only one place in my game, and that's first place. It is and always has been an American zeal to be first in everything we do, and to win, and to win, and to win. It is a reality of life that men are competitive and the most competitive games draw the most competitive men. That's why they are there - - to compete. To know the rules and objectives when they get in the game. The objective is to win fairly, squarely, by the rules - - but to win. I believe in God, and I believe in human decency. But I firmly believe that any man's finest hour - - his greatest fulfillment to all he holds dear - - is that moment when he has to work his heart out in a good cause and he's exhausted on the field of battle - - victorious."

The people who make up Enterprise are great from the car washers to the President of the company who at one time or another were the same. I truly believe in the power of the team at Enterprise Rent A Car. One of Jack Taylor's great quotes to his team was;

"YOUR BEST CUSTOMERS, ARE YOUR COMPETITION'S BEST PROSPECTS."

Today Enterprise Rent A Car has 300,000 cars, it was taken from $100,000 in start-up dollars to that 5 Billion in assets. 3,000 locations, Now in UK, Canada and many other countries, but did you also know that Enterprise rent-a-car also ownes many other operations non-auto? They had Mexican Restaurant Chain, Coffee Shops, Peanut Butter product line, Fruit Drink Mix line, Macadamia Nuts, Micro-brewery in Hawaii. This is a great company with great people and it has proven that great customer service and fair pricing and pure hustle is a winning combo. Talk about basics, The History of Enterprise Rent-A-Car proves it works, no one can deny it now, there were competitors who tried harder, but who is winning today? Next time you think about Entrepreneurial greats be sure to add Enterprise Rent-A-Cars, Jack Taylor to your list. Think on it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs