Creativity Management ? When To Add Talent

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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

When to add talent

First one must master the craft. Then one adds talent. Then the endeavour begins to enter the realms of artistry. Craft includes the following:

a) Structure. Ideas are much easier to develop when they are situated within a framework.

b) Process. A coherent work process increases output and a consistently refined process consistently refines and improves the quality of output. Improves methodology, knowledge and procedure to eventually maximise performance.

c) Incremental productivity. Breaks up a larger whole into smaller, more manageable pieces. Produces more output than a "do your best" approach.

d) Prolific production. Increases the probability of quality occurring. The most valuable creations tend to be produced when the creator is being most prolific.

After learning the craft, the artifice of the endeavour begins to be understood on almost Zen like levels. At this point talent is added.

If the circumstances of successful implementation exist, and the product is successful, then other people will begin to apply the term "genius."

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

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Kal Bishop, MBA


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Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on

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